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Zomato acquires restaurant POS MaplePOS; One step closer to food delivery?

Food aggregator Zomato has acquired cloud-based restaurant point-of-sale (POS) product MaplePOS for an undisclosed amount. The company will work on integrating MaplePOS’s services with Zomato over the next few months, after which the service will be available to restaurant businesses from September. Zomato, which has a presence in 22 countries, has already renamed MaplePOS to Zomato Base. What Zomato Base does Base is an Android based POS which uses custom hardware for a customisable product experience. It also has an inbuilt payment solution which will accept debit and credit card payments. Zomato Base will offer menu, inventory and recipe management along with CRM, analytics, e-receipts, offline transactions, payment gateway integration and a “stealth” feature which is coming soon. It has called for restaurant businesses which want to use Base to email at “base@zomato.com” for further info. In January this year, in a concall, Zomato said that most of its traffic was organic. It also mentioned that 70% of Zomato’s traffic was mobile: 45% of it via the mobile app and 25% via the Mobile web. MaplePOS was developed by a Delhi based company called MapleGraph. The latter was founded by Abhishek Rohilla, Arun Tangri and Varun Tangri in October 2013. Zomato’s previous initiatives: Zomato had launched Zomato for Business, an app which let restaurant owners update their menus, pictures, details and special offers in real time, in September last year. The app let owners to provide promos and deals, special menus, events and real time customer engagement with rich search…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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