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Zomato acquires restaurant POS MaplePOS; One step closer to food delivery?

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Food aggregator Zomato has acquired cloud-based restaurant point-of-sale (POS) product MaplePOS for an undisclosed amount. The company will work on integrating MaplePOS’s services with Zomato over the next few months, after which the service will be available to restaurant businesses from September. Zomato, which has a presence in 22 countries, has already renamed MaplePOS to Zomato Base.

What Zomato Base does

Base is an Android based POS which uses custom hardware for a customisable product experience. It also has an inbuilt payment solution which will accept debit and credit card payments. Zomato Base will offer menu, inventory and recipe management along with CRM, analytics, e-receipts, offline transactions, payment gateway integration and a “stealth” feature which is coming soon. It has called for restaurant businesses which want to use Base to email at “base@zomato.com” for further info.

In January this year, in a concall, Zomato said that most of its traffic was organic. It also mentioned that 70% of Zomato’s traffic was mobile: 45% of it via the mobile app and 25% via the Mobile web.

MaplePOS was developed by a Delhi based company called MapleGraph. The latter was founded by Abhishek Rohilla, Arun Tangri and Varun Tangri in October 2013.

Zomato’s previous initiatives:

  • Zomato had launched Zomato for Business, an app which let restaurant owners update their menus, pictures, details and special offers in real time, in September last year. The app let owners to provide promos and deals, special menus, events and real time customer engagement with rich search results.
  • Zomato also launched Cashless, an online payment product in Dubai, which is scheduled to be launched in India this month. With Cashless, a user could open a tab by visiting the Cashless-integrated restaurant’s page on the Zomato app and tapping on “Pay with Zomato Cashless”. The bill would be settled using the user’s credit card. This feature was available only through the iOS app, with the company working on the Android app release, and only through credit cards.

Funding and acquisitions:

Earlier this week, Zomato raised $50 million in a fresh round of funding from InfoEdge and other investors, of which InfoEdge invested an amount Rs 1.55 billion (~$24.8 million), while the rest was invested by undisclosed investors. According to InfoEdge, it will continue to hold 50.1% stake in Zomato against its aggregate investment amount of Rs 4.84 billion (~$77.5 million).

Zomato acquired Turkey’s restaurant search service Mekanist for an undisclosed amount in an all-cash deal in January. This was the company’s seventh acquisition in the last few months and had come on the heels of acquiring UrbanSpoon for $52 million to enter Australia & United States markets as well as strengthen its operations in existing markets like UK, Canada, New Zealand, and Ireland, the same month. Other acquisitions included:

– Italian restaurant discovery service Cibando in December last year.

– Polish restaurant search service Gastronauci in September.

– Czech Republic’s restaurant guide Lunchtime.cz and Slovakia’s restaurant guide Obedovat.sk for a combined amount of $3.25 million in August.

– New Zealand-based restaurant search service MenuMania in July.

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