Yahoo reported mobile revenue of $234 million for the quarter ended March 31, 2015 (Q1 2015), down 7.87% from $254 million in the previous quarter, but up 61.3% year-on-year (YoY) from $145 million. Mobile revenue represented 21% of Yahoo's traffic driven revenue, up from 14% in the same quarter last year. Overall, the company reported revenues of $1.23 billion for the quarter, up over 8% YoY from $1.13 billion in Q1 2014. However, revenue minus Traffic Acquisition Cost (TAC) stood at $1.04 billion, marginally down from $1.08 billion in the same quarter last year. Operational highlights - Yahoo claimed that its search volume in Q1 2015 was at a five-year high, and attributed this growth primarily to the partnership between Yahoo and Mozilla. In the previous quarter, Yahoo had signed a five-year strategic partnership with Mozilla to become the default search engine on Mozilla’s Firefox desktop and mobile browsers. - The company also amended its 6 year old search partnership with Microsoft "to improve the search experience, create value for advertisers and establish ongoing stability for partners." Essentially the amendment will allow Yahoo to monetize up to 49% of its desktop search traffic through platforms other than Bing's ad platform. However, Yahoo will continue to serve Bing ads and search results for at least 51% of its desktop search traffic. - Launched the Yahoo Mobile Developer Suite comprising Flurry Analytics with Explorer, Yahoo App Publishing, Yahoo App Marketing, Yahoo Search in Apps, and Flurry Pulse. Readers will remember that Yahoo had completed the acquisition of the mobile app…
