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Yahoo adds 18 new video series; who are its viewers?

[caption id="attachment_133015" align="aligncenter" width="550"] Yahoo! wants to make sure everyone watches this video[/caption] Yahoo is all set to expand its online video service ‘Screen’ with 18 new series of which 14 will be featured in Yahoo’s digital magazines, reports the Times of India. The company will also focus on music by extending its deal with Live Nation to broadcast music festivals and join iHeartMedia to broadcast other music events. The new content will include shows like ‘I am Naomi’ starring Naomi Campbell, ‘Riding Shotgun with Michelle Rodriguez’, which will feature the actor driving cars, electronic dance music channel ‘Ultimate DJ’ with Simon Cowell and a long-form comedy series called ‘The Pursuit’ aimed at millennials. Some of these will be featured in its digital magazines like Yahoo Politics, Yahoo TV, and Yahoo Autos. Other than this, Yahoo’s Screen offers users videos…

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