Chinese smartphone manufacturer Xiaomi has ended its exclusive arrangement with ecommerce player Flipkart and will now be selling its handsets on both Snapdeal and Amazon in India, Xiaomi's vice-president international Hugo Barra confirmed over Twitter. #MiFanFest: From tomorrow, Mi India fans can buy Mi products online across @Flipkart, @Snapdeal and @amazonIN ! — Hugo Barra (@hbarra) April 7, 2015 This marks a shift in the company's policy to sell phones as it is looking at new avenues to market its mobile devices in India. In June 2014, the company entered India with an exclusive deal with Flipkart to sell its devices. However to keep up with the demand, the company has been exploring other avenues of distribution. It is interesting to note that Xiaomi's first sale on Flipkart had trouble keeping up with the demand, and only around one-in-six registrants managed to get their device. The company had also revealed plans to start making its smartphones in India as it continued to struggle to match consumer demand. At the time, Barra had told Bloomberg that production in India will likely begin in a year or two. Most recently, Xiaomi started selling its flagship phones offline at The Mobile Store. The devices will cost the same as the price offered by online retailer Flipkart, Rs 19,999 and Rs 9,999 for the Mi 4 and Redmi Note 4G respectively. As of now, The Mobile Store claims to have over 800 outlets across 150 cities, although only 55 stores in Delhi NCR region are currently covered through this initiative. Xiaomi also…
