Uninor data subscribers will now be able to access Wikipedia without any data charges. Users will able to access Wikipedia sans data charges for three months, starting April 1, 2015. The telecom operator already offers similar free access to Wikipedia on mobile phones in Bangladesh, Thailand, Malaysia, Myanmar and Montenegro. Early last year, Uninor had started offering its subscribers Facebook at Rs 0.5 per hour and Re 1 for a day of WhatsApp. At the time, Uninor's nominated CEO Morten Karlsen Sorby had said that the company was "moving out of data and moving in to Internet". He had added that "selling Internet as rupees per MB is like selling air or train tickets as rupees per kilometer. What customers do with Internet is to use it for services like Facebook or WhatsApp. Our plan is to make these services the cheapest on Uninor." Net Neutrality? This creates a situation where consumers are more likely to use services that the telecom operator is pushing at them because they’re cheaper to use, or are faster. Either that, or they’re likely to use these services more than their alternatives. Making these services cheaper makes competing services comparatively more expensive. This is not the first time that a telco has partnered with web services to offer free access to the service. The most recent example being Reliance Communications, which partnered with Facebook to offer free data access to a bunch of websites to Reliance customers through Internet.org. The RCom-Facebook deal or the Uninor-Wikipedia deal essentially ensure that consumption for…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...