Twitter has launched a new free product called Curator that allows media publishers to search, filter and curate relevant tweets and Vine videos (and possibly live-streamed Periscope videos in time to come) and publish it in real-time to their readers, across web, mobile and TV. Curator was first unveiled during the news:rewired conference in London, in February this year. However, at the time, it was still being tested by several media organisations, including Italian mass media company Mediaset and the New York City’s Mayor’s Office.
The microblogging major mentions that publishers will be able to create complex keyword and hashtag queries to discover Twitter content, and queries can be further filtered based on authors or verified users, follower counts, location, time zone, language, and number of retweets or favorites among others, to create embeddable collections of relevant tweets. Collections are somewhat like Lists. More here.
Storify already allows users to create embeddable collections of tweets, however Curator is likely to offer more customisation and greater access to data.
Twitter Curator is currently in invite-only mode, and media organisations can request access here.
This potentially can be used in a variety of ways, including to display live tweet reactions during a newscast or live public speech, to filter responses to a article, debate or breaking news from a particular section of the audience, and to filter out objectionable content from a media organisations’ Twitter feed among many others.
From Twitter’s perspective, this will allow the company to gauge the reach of the platform and also to drive traffic back to it. Earlier this year, Twitter CEO Dick Costolo had said during the company’s earnings conference call that they’re currently looking at two types of third-party relations. Firstly, are deals like the one Twitter announced with Flipboard and Yahoo Japan, that Twitter uses to distribute content on third-party platforms and monetize it. Secondly, are deals like the one they have recently signed with Google, that drive traffic and distribute traffic to Twitter’s logged out homepage experience. This looks like a third type of partnership.
Also, Twitter currently seems keen on highlighting the real-time aspect of the platform. It’s acquisition and subsequent integration of the livestreaming app Periscope and now the launch of Curator point towards that.
It’s worth noting that Facebook is currently in talks with a dozen media organizations which include BuzzFeed, The New York Times and National Geographic to host content on the social network. Apparently, Facebook intends to begin testing the new format in the coming months and is discussing ways with publishers to make money through advertising which will run along side news content.