Media company The 120 Media Collective has tied with UK based Diagonal View to form a digital video company called Sooperfly reports IndianTelevision. Sooperfly will offer video creation, distribution and monetisation in the Asian market. Both the companies will provide talent and publishers for the same.
Sooperfly will look to forging 200 partnerships across individuals, publishers and content collectives in this year. The latter will co-produce content in fields including lifestyle, fashion, beauty, comedy, sports, technology, education and performing arts. It has taken journalist Vir Sanghvi, Tara Sharma, Radhika Vaz on board along with Shalom Films and The Rolling Garaari to bring variety of content.
The 120 Media Collective will package professional content for big audiences in order to drive ad sales and brand integration. The new company will provide development, production, channel management and audience building for individual promotions, and content for subscription platforms. It will also work with large publishers to curate, manage and monetise their content and enable brands to become publishers by creating video led properties. For this, it will work on tapping into and bringing in existing and new talent.
The 120 Media Collective already owns inhouse production company Bang Bang Films and communications company Jack In The Box. Having served the US, Europe and Middle East market, the company will now work towards delivering its offerings in Asia Pacific.
The video on demand industry is seeing a rise in India as content creators and big brands are tapping into the hunger of HD digital video consumption. A report by Deloitte shows that the digital video subscription market is estimated at Rs 35-40 billion by 2020. On demand entertainment services are led by audio and video content where ecosystems are coming up to support the rise. OTT players are also looking to monetise these opportunities through subscription and ads.
Earlier this month, YouTube multi-channel network #fame (earlier Famebox Networks) launched a new Hollywood centric channel called #fame Hollywood. This channel will feature content around celebrities, news scoops and scandals from Hollywood. The platform mentions it will publish ‘numerous’ topical stories everyday.
Late last year, Shekhar Kapoor, AR Rahman & Samir Bangara backed Indian multi-channel network (MCN) Qyuki and Los Angeles-based media company Fullscreen tied-up to offer Indian digital content creators opportunities to monetize and distribute their content and access to production & technology services from both networks.
In January, Bollywood content aggregation company Shemaroo tied up with mobile video platform 1230n to offer content on their mobile application. As per the partnership, Shemaroo will be offering its video catalogue of Bollywood songs, devotional content and regional videos for download on 123on’s mobile app.
Image Credit: Flickr user David Erickson