Online classified website Sulekha.com has raised Series C funding worth ~$28 million (Rs 175 crore) from Singapore’s GIC and VC Norwest Venture Partners, reports Mint. The funding will go towards investing in its mobile app, expanding categories and adding Tier I and II cities in the app, and branding and marketing. Sulekha had previously raised $8 million in 2011 (Mitsui and Co) and $10 million in 2007 (Norwest). It claims to offer over 800 local service categories which include computer training, security guard services, cleaning services, web hosting and development, tuitions and coaching, wedding photography, black magic and tantric healing (really), event decoration, home maintenance, job training and moving services along with property listings. In 2011, Sulekha launched Sulekha.com Property, a site for Property related information, including buy or sell property listings, rentals, information on localities and brokers, and others. Then, the site claimed to offer over 67,000 unique properties across 42 cities in India. It also claimed to feature over 1113 detailed projects, with enhanced content including location maps, sitemaps, videos, information on amenities, among others. In 2012, the classifieds website which had also forayed into local deals, and property listings, announced a brand makeover, introducing a new visual brand identity as well as a change in positioning, from being a vanilla classifieds player to an integrated local e-commerce company. The company was running a multi-city campaign with marketing activities, and had allocated a budget of Rs 5 crore during the first month of the launch. Sulekha was founded by Satya Prabhakar…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...