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Snapdeal appoints Dharmarajan K as customer service head


Snapdeal has appointed Dharmarajan K as the head of customer experience. He will be a part of the online marketplace’s leadership team and be responsible for furthering customer service operations. Interestingly, Dharmarajan’s LinkedIn profile states that he joined Snapdeal in December last year.

Dharmarajan has 15 years of experience in senior leadership roles with expertise in customer experience management, large operations management, CRM and risk management among others. His experience provides him working advantage in aligning and executing customer experience goals with corporate strategy and objectives along with integration of plans with the org’s goals.

Before joining Snapdeal, Dharmarajan was senior director of customer service at Flipkart for 2.5 years where he was responsible for scaling the customer service operations, VP and head of service operations at Etisalat DB Telecom for over 3 years where he set up and operated customer service operations for Etisalat India which included CRM strategy, customer onboarding, service provisioning etc.

Prior to that, he was the national head of customer onboarding, credit and service provisioning at Bharti Airtel for almost 3 years where he led activation management for pre-paid and post-paid with “lowest cost per acquisition” in India. His previous roles include head risk of credit and audit at Bharti Airtel, regional risk manager at ICICI Bank, fraud control of consumer banking at Standard Chartered Bank and sales at BNP Paribas.

Earlier this week, Snapdeal chief financial officer Aakash Moondhra quit the company. Moondhra was instrumental in Snapdeal raising about $1 billion in funding, across rounds, from a clutch of marquee investors, led by Japanese telecom, media and Internet investor giant SoftBank, Singapore’s Temasek and PremjiInvest, the private investment arm of Wipro Chairman Azim Premji. According to a statement released by Snapdeal, Moondhra has resigned to “to pursue his other interests and passions” and he will, however, remain with the company in an advisory role.

Image Credit: Snapdeal

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