Services marketplace LocalOye, which went mobile only back in April, seems to have changed its mind and is available on desktop again. The company had previously said that around half of its 20,000 customers came from the mobile app, although it did not advertise the app. However, it looks like the startup underestimated the influence web/desktop users had on its traffic, and has now reinstated its desktop website. Interestingly, the roll out isn’t a complete roll out as such. Not all services that are bookable via its app can be booked on the website. As of now, the website offers 13 services, including AC repair, fridge repair, pest control, tiffin services, beauty at home etc., while the app features an additional 30 services. The app also lets users track a hired expert’s status in real time, support via chat, and check an expert’s detailed profiles. Note that, when we spoke with LocalOye the last time, the company mentioned that 28% of its mobile users were recurring customers, while only 8% of its desktop website customers were recurring. It pointed out then that the user experience on the app was also better, as it would enable features like chat for users and calendering and invoicing for merchants. Given the change of heart, we asked LocalOye about why it decided to return to desktop, and will update the post as we hear back. MediaNama’s take: As we have pointed out before, when Myntra went app only, web based channels of promotion largely end…
