saavn

Music streaming app Saavn has launched Saavn Social, a set of in-app social features which include the ability to tag, follow, chat and share playlists, profiles, celebrities and listening activities with other users on Saavn. The new features are live and will be available to users on Android, iOS and web simultaneously.

Users logging in into Saavn using Facebook credentials will be able to view a list of Facebook friends who are also on Saavn, follow friends, tag friends in songs, playlists and albums enabling everyone who is tagged to comment on the content and engage in conversations around the music.

Note that Saavn had previewed this music sharing feature at the India Today Conclave last month. The platform had mentioned then that the new feature would notify users when a celebrity adds a new song to their playlist apart from letting users share their songs with their friends.

Saavn has been bolstering its services to make it more social for a while now. The platform tied-up with Twitter India and introduced a tweet-based online radio station for its users in December last year. Users could tweet a song request to Saavn’s Twitter handle, which generated a lineup of curated songs through these interactions.

In November last year, Saavn partnered with the online retailer Snapdeal.com to offer Android users, who made purchases via Snapdeal’s mobile site, free subscriptions to their premium service for two months. Saavn Pro gives users access to the service’s catalog of music across multiple devices and also offers offline listening. However, there was no word on when iOS users would get a similar offering.

Note that Saavn had claimed to reach the 11 million app downloads milestone on Android in January this year. The company also revealed the data usage patterns of its listeners, offering insights into listening behaviour which mentioned that customers listen to music in almost equal amounts each day, with usage peaking near midnight, when users listen to soft romantic songs and post lunch, when users prefer party songs.

Saavn had also entered into agreements with EMI Music and Warner Music to license 800,000 international tracks for its collection, taking its total number of songs to over 2 million last year. The platform also acquired the rights to stream over 133,000 tracks from T-Series’ catalogue on mobile, in May the same year. As of now the company claims to have partnerships with over 900 record labels including Tips, YRF, Saregama, Universal and Sony.

Competition:

There are several music streaming apps in the Indian market currently. These include the US-based music streaming service Rdio, which finally launched in India early this year, the  Australian streaming service Guvera which launched in India in November 2014 and Times Internet owned music streaming service Gaana.com which launched mobile apps, that allow users to access categorised music according to language, artists and genres in September last year.

Other than this, telecom operator Airtel has a music service called Wynk* while Vodafone had launched a music streaming service in December 2013. Reliance Industries’ data service venture Reliance Jio is also developing a music streaming service called Jio Beats, which is expected to launch along with the company’s 4G service.

Image source: Saavn

*Disclaimer: Airtel, which owns Wynk, is an advertiser with MediaNama.