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Quickplay’s managed video platform to power the newly launched HOOQ


Quickplay has announced that its managed video platform will power Singtel’s new OTT service HOOQ. The solution will initially include its library of multi-language content featuring over 10,000 movies and TV series and DRM solution by Microsoft PlayReady and Verimatrix.

Additionally, Quickplay will provide content from content providers in Hollywood as well as managed user entitlements through its partnership with Evergent Technologies. This will enable HOOQ to provide carrier billing capabilities, which is quite important from an Indian perspective because credit card penetration is still quite low in the country.

HOOQ has already launched in Philippines with content including Hollywood blockbusters, TV series as well as local movies and programmes. The platform will start rolling progressively starting from Philippines to Indonesia, India and Thailand. Note that Singtel had earlier tied-up with Sony Pictures & Warner Brothers to launch HOOQ in Asia in February this year. The company had mentioned then that the service will initially be rolled out in India, Indonesia, the Philippines and Thailand in the first quarter of 2015.

At the time of launch HOOQ said it would have a catalogue of over 10,000 movies and TV series, including titles from Sony and Warner Brothers like the Harry Potter series, Spider-Man, Friends and Gossip Girl among others. The platform also said it would offer regional content from India, China, Thailand, the Philippines, Indonesia, Korea and Japan. Users will be able to stream content for a fee and also download content using the platform, which is important in markets like India where internet speeds can be flaky at times and 4G isn’t prevalent yet. Apparently, HOOQ will also feature a content recommendation engine.

Other video streaming services in India:

– In January, The Viral Fever Media Labs launched a movie streaming service called TVF Inbox Office, with the slacker comedy film Suleimani Keeda the only movie available for streaming on the site at present.

– Star India had also launched a video streaming service in beta called Hotstar.com, the same month. Hotstar seems to include all of Star India’s television and sports offerings along with offering Bollywood & regional movies from other studios.

– In September last year, media company Pritish Nandy Communications (PNC) announced the launch of a service similar to Netflix and Hulu.com in India called Ogle, after acquiring it in July. The service was expected to officially launch by end the of last year, however currently the Ogle website informs visitors that TV shows, movies & live events will soon be launched on the platform. Last year, Ogle had live streamed the NH7 Weekender concerts.

– Google had rolled out its movie streaming service YouTube Rentals in India, back in March 2013. YouTube Rentals offers users a wide range of Bollywood, regional, off-beat & international movies, which they can rent or purchase for online viewing.

– Other video & movie streaming services available in India include Singapore-based Spuul, Times Internet’s BoxTV, Zee Entertainment Enterprises’ DittoTV, and Reliance Group’s BigFlix among others.

Also Read:

#Outlook15: What Indian digital video companies plan to do in 2015

Trends & Key Developments in the Online Video segment in 2014

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