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PIB to revamp its website and launch a mobile app for journalists


The Press Information Bureau of India (PIB), will soon be launching a mobile app which will send notifications to journalists and other users, reports the Economic Times. The agency will also revamp its website for better social media integration and be more proactive with distributing information over Facebook and Twitter.

The PIB website will also be redesigned, which will enable it to issue multimedia releases rather than just text releases. The website in its current state looks like garbled mess and a redesign is sorely needed. Hopefully the redesign will focus on user experience rather than displaying as much information as possible at the same time in different languages.

The agency hasn’t clarified if all its sister websites, such as PIB Mumbai or PIB Bangalore will also be revamped or not. These websites are pretty run down as well, for example, clicking on ‘about us’ on PIB Mumbai links to composing a mail, clicking ‘feedback’ downloads a pdf while ‘contact us’ is unclickable.

The report mentions that a special session was organized for PIB spokespersons earlier this month, where they were briefed by Facebook officials on how to distribute information over the platform. PIB recently joined Facebook and has been on Twitter since 2010. Interestingly, the agency recently started a twitter handle to tweet in Hindi and said it is looking to integrate more infographics with tweets.

Setup in 1919 as a small Cell, PIB currently has eight regional offices and 34 branch offices. The bureau disseminates information to media agencies on government plans, policies, programmes and various initiatives. The platform provides materials such as press releases, press notes, feature articles, press conferences, interviews, photographs etc., in English, Hindi, Urdu, Marathi, Gujarati, Sindhi, Kashmiri, Punjabi, Bengali, Nepali,  Assamese, Oriya, Telugu, Tamil, Kannada and  Malayalam.

The PIB had previously launched a mobile version of its website back in August 2012.

RBI revamp: The Reserve Bank of India had revamped its website and started a twitter handle, @RBI_Official earlier this month. The bank mentioned then that it would also start a YouTube page for uploading its press conferences, interview, events and some films aimed at consumer literacy, and a Facebook page to interact with customers.

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