53% of Cleartrip’s overall traffic and 40% of all transactions on the platform came from mobile, the company said while sharing data on its Q4 2014 performance. Overall, the platform saw a 26% growth in quarter-on-quarter (QoQ) traffic, and a 31% growth in air+hotel transactions during the same time period.
Chrome dominated the list of browsers used to access the website, with 39.4% of the traffic coming from the browser. Android browser comes in second with 16.9% of traffic share, followed by Opera mini at 14% and Safari at 11.9%. Note that despite half of its traffic coming from mobile, Cleartrip made it clear that the company would continue operating its desktop and mobile websites.
Mobile traffic by brand: Samsung smartphones accounted for 31% of the mobile traffic coming to Cleartrip, followed by Apple with 18%, Micromax with 7%, Motorola with 6% and Sony with 4%. Google, HTC, Nokia, Xiaomi and Lenovo also made the list, together accounting for around 10% of the traffic.
Interestingly, Xiaomi tops Cleartip’s list of growth of traffic by mobile brand, which it mentions saw a 144.2% growth over last quarter, closely followed by Google at 133.3%. Other manufacturers to register a strong growth include Micromax at 76.9%, HTC at 55.5%, Lenovo at 36.9% and Motorola at 35.2%. On the other hand, Apple saw a meagre 14.6% growth and Samsung saw an even lower 11% growth. Nokia is out of the contention at this point, with just 1.8% growth.
Top devices: Although Cleartrip did not provide a breakdown of the traffic per phone, here are its top 5 ‘new’ devices – Galaxy Grand Prime, Xiaomi Redmi Note, One Plus One, Micromax Canvas series and HTC Desire series. The platform also lists the top mobiles on which low end transactions took place, which includes Samsung Galaxy Grand 2 and Galaxy S Duos 2, iPhone 5S, Samsung Galaxy Core and Samsung’s Galaxy Grand Duos.
OS versions: Of the iOS users visiting Cleartrip, 71% were on iOS 8, 26.2% were on iOS 7 and 2.8% were on iOS 6 and below. The stats for Android are not so rosy as only 5% of the users visiting Cleartrip sported Lollipop, the latest version of Android. 41.4% of the users come from KitKat based devices, 39.7% from JellyBean based devices while 4.6% of the users still come from Ice Cream Sandwich and 2.9% from Gingerbread based devices.
Impulse traveller: 26% of air travellers booking from desktop booked their tickets within 0-3 days of travel, while 28% of mobile users did so. Similarly, 25% of desktop users booked hotel tickets within 0-1 days of travel as compared to 39% of the mobile users.
Image source: Flickr user Baishampayan Ghose