Australian music streaming service Guvera says it now has over three million users in India and a global user base of 10 million.
Guvera is free and supported by advertisements, though users can also opt for the ad-free premium plan which cost Rs 199 per month. The company has tied-up with a number of music labels and content aggregators in the country, including Sony Music, Hungama.com (T-Series & Speed Records), Universal, Saregama, Eros International, Times Music, Believe, Orchard, TuneCore, CDBaby and INGrooves. Some of the advertisers already onboard include Nikon, Croma and Godrej. The company also added that Brands including YES BANK, Harley Rock Riders, Ezeego1 and Shaadi.com have partnered with them to bring the branded channels to life, giving users exclusive access to their playlists, offers and content.
The service also pointed out that amongst the Indian user landscape, West Bengal, Delhi, Gujarat, Maharashtra, Karnataka, and Tamil Nadu are India’s top music streaming states. Amongst these findings, it was also seen that India’s top 3 streamed artists were Arijit Singh at No.1, followed by Yo Yo Honey Singh at No. 2 and Divya Kumar at No.3. Lastly, the research also throws light on the demographics that are most active with the age groups between 18 – 24 years and 25 – 29 years emerging at the top.
The service can be accessed on the web or through its Android and iOS mobile apps. Users can listen to curated playlists or create their own playlists. Guvera also allows users to create playlists based on mood, genre of music and personalities among others through the #Play service.