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Industry moves roundup: SureWaves and Airbnb India


Bangalore based SureWaves, a digital media company, has appointed Swapnil Limje as the Vice President of Business Planning and Strategy, reports Televisionpost. Limje will be looking after identification and evaluation of business opportunities and devise sales strategy for SureWaves Spot TV Network. Limje said that the Spot TV Network held potential for marketers who would be able to address new markets and improve efficiency and he could contribute to the organisation’s business capabilities.

Limje comes from Zee Media Corporation where he was the Strategy & Business Head for Zee News where he worked for almost 5 years. He studied at IIM-A and IIT Bombay where he specialised in marketing & systems and chemical engineering respectively. Overall, he has over 14 years of experience in the strategy, process design, business development and P & L management domains.

Founded in 2006, SureWaves had raised Rs 35 crore from Canaan Partners, India Innovation Fund and Accel Partners in January last year. It had also raised Rs 10 crore from India Innovation Fund and Accel Partners in August 2011.



Airbnb has appointed Amanpreet Bajaj as its country manager for India, reports ET Tech, replacing Mohit Srivastava who left the company six months ago. Srivastava set up Airbnb in India in 2011, while Bajaj is the co-founder of LetsBuy.com which was founded in 2009 and acquired by Flipkart in 2012. There, Bajaj was the head of operations.

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Bajaj did his Bachelors in IT from Delhi University and MBA in IT & Marketing from International Management Institute. Whils still in college, he founded youth portal Yankeedelhi.com in 1998, and worked with American Express and Ernst & Young after that. He is currently on the Advisory Board of FindYahan.com, a marketplace for services.

Airbnb was launched in India in 2012. In April last year, it raised $500 million in funding at a valuation of $10 billion in a round led by TPG Growth, the equity investment arm of TPG.

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