wordpress blog stats
Connect with us

Hi, what are you looking for?

Hotstar ties up with Accenture to offer on-the-air video content streaming


Star India has partnered with technology services giant Accenture to help develop, launch and deliver its on-the-air programming on its video streaming application Hotstar. The video-on-demand application debuted in January and offers all of Star India’s television and sports offerings along with Bollywood & regional movies from other studios.

The company added that Hotstar will be built on the Accenture Video Solution platform and be funded primarily through the the digital advertising functions. Accenture is managing the Hotstar operations with its on-site team in Hyderabad and Accenture’s Global Video Operations Center in the Philippines. Star says that the  service supports more than 7,000 different digital devices with its mobile-friendly platform, which delivers video streaming and downloads.

Star also said that it is using Accenture’s technology to stream a catalouge of more than 45,000 movies and television series.

Cricket viewership

Star claims that it served more than 25 million video views during an Indian-Pakistan cricket match during the Cricket World Cup  to make it the most watched sports event online of all time. Business Standard also reports that the application saw 10 million downloads in 40 days.

Advertisement. Scroll to continue reading.

Star owns the mobile and Internet rights for the Indian Premier league which saw 7.2 million video views on the mobile app during the first match, reports the Economic Times. Hotstar will stream all the 60 games of the Indian Premier League and Star expects the platform to cross 100 million fans by the end of the tournament. It’s worth noting that Star is betting big on sports in India, having stated plans to invest Rs 20,000 crore to expand its sports coverage in the country.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...


Releasing the policy is akin to putting the proverbial 'cart before the horse'.


The industry's growth is being weighed down by taxation and legal uncertainty.


Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.


Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ