wordpress blog stats
Connect with us

Hi, what are you looking for?

Hotstar ties up with Accenture to offer on-the-air video content streaming

Hotstar

Star India has partnered with technology services giant Accenture to help develop, launch and deliver its on-the-air programming on its video streaming application Hotstar. The video-on-demand application debuted in January and offers all of Star India’s television and sports offerings along with Bollywood & regional movies from other studios.

The company added that Hotstar will be built on the Accenture Video Solution platform and be funded primarily through the the digital advertising functions. Accenture is managing the Hotstar operations with its on-site team in Hyderabad and Accenture’s Global Video Operations Center in the Philippines. Star says that the  service supports more than 7,000 different digital devices with its mobile-friendly platform, which delivers video streaming and downloads.

Star also said that it is using Accenture’s technology to stream a catalouge of more than 45,000 movies and television series.

Cricket viewership

Star claims that it served more than 25 million video views during an Indian-Pakistan cricket match during the Cricket World Cup  to make it the most watched sports event online of all time. Business Standard also reports that the application saw 10 million downloads in 40 days.

Advertisement. Scroll to continue reading.

Star owns the mobile and Internet rights for the Indian Premier league which saw 7.2 million video views on the mobile app during the first match, reports the Economic Times. Hotstar will stream all the 60 games of the Indian Premier League and Star expects the platform to cross 100 million fans by the end of the tournament. It’s worth noting that Star is betting big on sports in India, having stated plans to invest Rs 20,000 crore to expand its sports coverage in the country.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ