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Hotstar ties up with Accenture to offer on-the-air video content streaming


Star India has partnered with technology services giant Accenture to help develop, launch and deliver its on-the-air programming on its video streaming application Hotstar. The video-on-demand application debuted in January and offers all of Star India’s television and sports offerings along with Bollywood & regional movies from other studios.

The company added that Hotstar will be built on the Accenture Video Solution platform and be funded primarily through the the digital advertising functions. Accenture is managing the Hotstar operations with its on-site team in Hyderabad and Accenture’s Global Video Operations Center in the Philippines. Star says that the  service supports more than 7,000 different digital devices with its mobile-friendly platform, which delivers video streaming and downloads.

Star also said that it is using Accenture’s technology to stream a catalouge of more than 45,000 movies and television series.

Cricket viewership

Star claims that it served more than 25 million video views during an Indian-Pakistan cricket match during the Cricket World Cup  to make it the most watched sports event online of all time. Business Standard also reports that the application saw 10 million downloads in 40 days.

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Star owns the mobile and Internet rights for the Indian Premier league which saw 7.2 million video views on the mobile app during the first match, reports the Economic Times. Hotstar will stream all the 60 games of the Indian Premier League and Star expects the platform to cross 100 million fans by the end of the tournament. It’s worth noting that Star is betting big on sports in India, having stated plans to invest Rs 20,000 crore to expand its sports coverage in the country.

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