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Updated: Google tweaks mobile search algorithm; should companies be worried?

Update: The Google mobile friendly test currently reflects that Paytm is a mobile friendly site. Earlier (April 21): Starting today Google will mark-down websites that aren't mobile friendly in search rankings and mark-up websites that are mobile friendly, reports Forbes. Want to know if your website is mobile friendly? Google has a test for it. The search giant will also look at individual pages for a particular domain based on this new parameter. Note that this change in ranking will only reflect in searches made through mobile phones and not for searches made on a tablet or desktop. However, companies that depend heavily on search traffic might still get affected, which essentially translates to loss of revenue, because of this change. So, according to Google's mobile friendly test, Flipkart.com is not mobile friendly and so is Paytm. On the other hand, JustDial and Zomato supposedly have mobile friendly websites. Earlier this year in February, Google had informed that it will start using mobile friendliness as a ranking signal. It has already started using information from indexed apps as a ranking factor and claimed that users are likely to be provided more content from indexed apps in mobile search results. Companies can take heart from the fact that a Google spokesperson told Re/code that mobile friendliness isn't the sole criteria for mobile search results, and in case a site is not mobile friendly but has high quality content, it  could still rank high in the search results. Impact: Major online businesses that don't…

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