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Google revenues at $17.3Bn for Q1 2015; Paid clicks up 13% while CPC dips 7%

Google has reported consolidated revenues of $17.3 billion for the quarter ended March 31, 2015, registering a 12% increase from$15.4 billion in the same quarter last year. Note that these revenues include traffic acquisition cost of $3.34 billion for the quarter. Highlights - Google owned sites vs network: The revenues from Google-owned sites was at $11.9 billion for the quarter, up 13.6% year-on-year (YoY) from $10.47 billion in Q1 2014, while the network revenues from partner sites (i.e. through Adsense programs) were at $3.57 billion, up 5% YoY from $3.40 billion in Q1 2014. The total advertising revenues was at $15.5 billion for the quarter. It continues to dominate Google’s overall revenues, accounting for 89.6% of the company’s revenues for the quarter. What’s worth noting here though is that Google hasn’t provided any indication on how its mobile ad business is performing, unlike its competitor Facebook which has reported that mobile advertising accounted for 73% of its overall advertising revenues in Q1 2015. - Other Revenues: Other revenues for the company was at $1.75 billion for the quarter, registering a 12.9% increase from $1.55 billion in Q1 2014. Other revenues comprises revenues generated from content sales and hardware sales on Google Play. - International Revenues is 57% of total revenues: Google revenues from outside of the United States was at $9.83 billion, representing 57% of its total revenues for the quarter, same as that in the same quarter last year. It’s UK revenues were at $1.72 billion for the quarter. While Google doesn’t disclose India revenues, it had reported revenues of Rs 3,050.69…

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