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Non-mobile friendly sites won’t disappear from mobile searches: Omid Kordestani, Google

Non-mobile friendly sites won't disappear from the mobile searches, Google's senior vice president and chief business officer Omid Kordestani said during the company's Q1 2015 earnings conference call. He added that mobile friendliness is an important factor, but end of the day it is just one of the over 200 search signals Google uses to evaluate the best results. In case a website offers good content that users want, it'll still rank high in search results. He also mentioned that it's still very early to speculate if these changes will impact monetization. According to Kordestani, Google is not just looking at the most relevant and timely content, but also how easy or difficult it is to read it on a mobile phone with smaller screens. Answering an analyst question, Kordestani said that Google is very excited about improvements in mobile websites in general.…

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