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Non-mobile friendly sites won’t disappear from mobile searches: Omid Kordestani, Google

Non-mobile friendly sites won't disappear from the mobile searches, Google's senior vice president and chief business officer Omid Kordestani said during the company's Q1 2015 earnings conference call. He added that mobile friendliness is an important factor, but end of the day it is just one of the over 200 search signals Google uses to evaluate the best results. In case a website offers good content that users want, it'll still rank high in search results. He also mentioned that it's still very early to speculate if these changes will impact monetization. According to Kordestani, Google is not just looking at the most relevant and timely content, but also how easy or difficult it is to read it on a mobile phone with smaller screens. Answering an analyst question, Kordestani said that Google is very excited about improvements in mobile websites in general. He said the company is constantly reassessing where it can deliver the best answers to its users - be it through an app or on the web. They're working with developers, webmasters and publishers to deliver their content in the best format possible. He also mentioned that they've enabled voice queries on the search engine. Another issue Kordestani touched upon was the work Google is doing to index apps similar to how it indexes web content. He mentioned that so far 30 billion links within apps have been indexed. He added that the Google app on Android now provides updated services info from over 40 apps. TrueView driving ad clicks…

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