wordpress blog stats
Connect with us

Hi, what are you looking for?

Godrej Group’s Nature’s Basket to sell groceries on Amazon

amazon (1)

Godrej’s Nature’s Basket has tied up with Amazon to deliver the former’s products via Amazon, reports ET. Currently, Nature’s Basket has added a range of gourmet products to sell on Amazon which it plans to expand in the coming months. Through this deal, Nature’s Basket will be able to reach over 19,000 pin codes in India. The multi-channel platform is also planning to introduce gifting options on Amazon.

Nature’s Basket’s ekStop acquisition

In a move likely to give Nature’s Basket’s e-commerce sales a push, Nature’s Basket acquired Mumbai-based online grocery store Ekstop.com in February this year. Although the financial details of the deal were not revealed, the deal was pegged to be valued at around Rs 30-40 crore. In March, EkStop was being integrated into Nature’s Basket’s online business, following which around 100 EkStop employees from HR, marketing and admin functions were reportedly asked to leave, while EkStop’s co-founders Sumat Chopra and Shaurya Mehta would head Nature’s Basket’s online business.

Snapdeal tie up

In January this year, Godrej Nature’s Basket tied up with Snapdeal.com to make available various gourmet products via the e-commerce platform. Through this partnership, Godrej claimed that customers from over 5000 cities would be able to shop on its platform. Then, the categories included Indian groceries, international groceries, beverages, nuts and dry fruits, confectionery, chocolates and desserts, snacks and dips, spreads and jams. Overall, more than 400 products, such pancake syrups, folic acid tablets, green teas, flax seeds, salad dressings etc. were available on the e-commerce site.

Advertisement. Scroll to continue reading.

Amazon’s hyperlocal foray through KiranaNow

Earlier last month, Amazon launched an express delivery platform called KiranaNow to make everyday consumer products available to its users in Bangalore. Amazon will partner with local kirana (grocery) stores to offer this service. The service was in a pilot stage in Bangalore and Amazon is likely to launch it in other cities in the future.

Godrej Nature’s Basket started out in 2005 with a physical food store expanding to a chain store of 32 outlets across Mumbai, Pune, Delhi-NCR and Bangalore where it offers same day delivery. It sells in its physical stores as well as online store, fine foods, snacks, frozen meats, international foods, fruits and veggies, dairy and confectionery, indian grocery and beverages among others.

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ