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Godrej’s Nature’s Basket has tied up with Amazon to deliver the former’s products via Amazon, reports ET. Currently, Nature’s Basket has added a range of gourmet products to sell on Amazon which it plans to expand in the coming months. Through this deal, Nature’s Basket will be able to reach over 19,000 pin codes in India. The multi-channel platform is also planning to introduce gifting options on Amazon.

Nature’s Basket’s ekStop acquisition

In a move likely to give Nature’s Basket’s e-commerce sales a push, Nature’s Basket acquired Mumbai-based online grocery store Ekstop.com in February this year. Although the financial details of the deal were not revealed, the deal was pegged to be valued at around Rs 30-40 crore. In March, EkStop was being integrated into Nature’s Basket’s online business, following which around 100 EkStop employees from HR, marketing and admin functions were reportedly asked to leave, while EkStop’s co-founders Sumat Chopra and Shaurya Mehta would head Nature’s Basket’s online business.

Snapdeal tie up

In January this year, Godrej Nature’s Basket tied up with Snapdeal.com to make available various gourmet products via the e-commerce platform. Through this partnership, Godrej claimed that customers from over 5000 cities would be able to shop on its platform. Then, the categories included Indian groceries, international groceries, beverages, nuts and dry fruits, confectionery, chocolates and desserts, snacks and dips, spreads and jams. Overall, more than 400 products, such pancake syrups, folic acid tablets, green teas, flax seeds, salad dressings etc. were available on the e-commerce site.

Amazon’s hyperlocal foray through KiranaNow

Earlier last month, Amazon launched an express delivery platform called KiranaNow to make everyday consumer products available to its users in Bangalore. Amazon will partner with local kirana (grocery) stores to offer this service. The service was in a pilot stage in Bangalore and Amazon is likely to launch it in other cities in the future.

Godrej Nature’s Basket started out in 2005 with a physical food store expanding to a chain store of 32 outlets across Mumbai, Pune, Delhi-NCR and Bangalore where it offers same day delivery. It sells in its physical stores as well as online store, fine foods, snacks, frozen meats, international foods, fruits and veggies, dairy and confectionery, indian grocery and beverages among others.