Content writing services provider Godot Media's co-founders Sophia Solanki and Vishal Dutta have launched a content discovery and social media scheduling platform called DrumUp. The Android app is expected to be released in a week or two. DrumUp allows small businesses, startups and individual professionals to discover relevant content for their audience and schedule the posts for Twitter and Facebook. DrumUp is currently in beta and doesn't charge a fee. Speaking to MediaNama, Solanki said that at Godot Media they handle the social media content for a number of small businesses, and this daily content curation and posting on multiple social media channels process is what triggered off the idea for DrumUp. They realised that the process can be automated and streamlined. DrumUp allows users to set specific keyboards, based on which posts are suggested. Users are given three options for each suggested post - schedule, delete or edit. The edit option allows users to add their own content and make it more personalised. Users can also set negative keywords to further filter the content. For example, they can set 'investment' as a keyword and 'angel investment' as a negative keyword to filter out all articles related to it. Posts can also be scheduled, similar to a TweetDeck or Hootsuite. The Bangalore-based company claims that over 1300 companies and individuals are already using DrumUp and that over 60,000 posts are being scheduled and posted through DrumUp every month. Solanki mentioned that DrumUp’s current user base is largely from the US and the…
