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Funding roundup: Purple Squirrel, Pricejugaad, Changer Mints and WhatFix

purplesquirrel (1)

Education-technology startup Purple Squirrel has raised an undisclosed amount of VC funding led by Matrix Partners and existing investor India Quotient, reports VCCircle. The funds will be utilised to expand their products and operations. Purple Squirrel was started by Aditya Gandhi and Sahiba Dhandhania in September 2013 and incubated at SINE, IIT Bombay. It creates programs and workshops for colleges where students can visit and interact with startups and bigger companies in view of student profiles and industry expectations. The company claims to have delivered over 5,000 experiences in experiential learning through associations with over 350 campuses and corporates.

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pricejugaad (1)

Pricejugaad.com, a price comparison startup, has raised Rs 1 crore from Amit Tyagi, AVP of Aditi Technologies, Sandeep Acharya, senior manager at Genpact and 5 other VPs from investment banking and technology companies, reports ET. The funds will go towards expansion in product offering as well as adding more people to the team. The company wants to bring in product discovery on the platform as well.

Pricejugaad is owned by IESoft Technologies. It claims to list 30 online and 200 offline stores for price comparison. It claims to specialise in sentimental analysis and price analytics. The price analytics platform basically shows that after a buyer’s decision to purchase a product, they figure out a right price and anticipate that the price will drop.

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changermints (1)

Bangalore headquartered Changer Mints, which aims to solve the problem of “small/no change”, has raised Rs 1 crore from a Hyderabad based investor, reports ET Tech. The funding will go towards expanding operations. Changer Mints allows a user to pay or collect excess change through the company’s Near Field Communication (NFC) card through an NFC wallet after tapping on the merchant’s terminal. The company claims to have served 100,000 customers so far. Changer Mints was founded by Mahesh Bhupathi Pardhasarthy, Sundhanshu Pawar and Phani in 2013.

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whatfix (1)

Bangalore based WhatFix, a platform which lets users create interactive how-to guides, has raised seed funding of Rs 5.5 crore led by Helion Ventures with participation from Powerhouse Ventures, GSF and angel investors, reports NextBigWhat. The funding will go towards strengthening their technology and scaling sales and marketing. Alok Goyal, partner at Helion and Vispo Daver will join the board of WhatFix. WhatFix was founded by Khadim Batti and Vara Kumar in April 2013. The platform, which has a patent pending, lets individuals and businesses create training material, tutorials and support FAQs. It claims to have customers in Flipkart, Procter & Gamble, Maxwell Health and BMC among others.

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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