The contribution of mobile advertising to Facebook’s ad revenues is increasing: Around 73% of Facebook’s ad revenues for the quarter ended March 31, 2015 was from mobile ads, up from 59% contribution in the same quarter last year and 69% contribution in the previous quarter. Facebook posted total ad revenues of $3.32 billion for the quarter, up 46% year-on-year (YoY). This essentially means that Facebook generated mobile ad revenues of around $2.42 billion for the quarter. While Facebook doesn’t disclose any region-wise split for its mobile ad revenues, the company mentions that Asia-Pacific contributed about $524 million of overall advertising revenues for the quarter. User base metrics Facebook has reported 471 million monthly active users (MAUs) in Asia for the quarter, up 4.9% from 449 million MAUs in the previous quarter and up 20.8% from 390 million MAUs in the same quarter last year. The company doesn’t provide any country-specific breakup of its user base, although India is the largest market for Facebook outside the United States and the company informed MediaNama that it had 118 million monthly active users in the country, as of December last year. The average Daily Active Users (DAUs) in Asia was at 270 million for the quarter, up from 253 million DAUs sequentially and 216 million DAUs in the same quarter last year. It's worth noting that Facebook had told this publication that over 89% of Facebook's daily active users in India come from mobile, as of December last year. Overall, Facebook’s monthly active user base grew to 1.44 billion, up 3.4% from 1.39…
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