The contribution of mobile advertising to Facebook’s ad revenues is increasing: Around 73% of Facebook’s ad revenues for the quarter ended March 31, 2015 was from mobile ads, up from 59% contribution in the same quarter last year and 69% contribution in the previous quarter. Facebook posted total ad revenues of $3.32 billion for the quarter, up 46% year-on-year (YoY). This essentially means that Facebook generated mobile ad revenues of around $2.42 billion for the quarter. While Facebook doesn’t disclose any region-wise split for its mobile ad revenues, the company mentions that Asia-Pacific contributed about $524 million of overall advertising revenues for the quarter. User base metrics Facebook has reported 471 million monthly active users (MAUs) in Asia for the quarter, up 4.9% from 449 million MAUs in the previous quarter and up 20.8% from 390 million MAUs in the same quarter last year. The company…
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