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Explara acquires IndianStage; both to gain data on the entertainment segment

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Bangalore based event platform Explara has acquired events ticketing company IndianStage.in for an undisclosed cash and equity deal. Post acquisition, IndianStage founders Baskar Ethirajan and Sajesh Nair will join the Explara management team. Explara mentioned that it was looking at other ticketing players before it settled on IndianStage. IndianStage will continue sales and business development for Explara going forward, as Explara will take advantage of IndianStage’s foothold in the entertainment segment.

The company said that this acquisition will further its personalised discovery and discovery based platform. Both of these product features will gain structured data from the entertainment segment. Explara added that IndianStage users would be transitioned to Explara steadily and this move will strengthen both Explara as well as IndianStage’s growth by adding wider verticals on the platform.

Last month, Explara introduced a discovery solution which let users follow topics of their interest, location and their social connections. Users could personalize by following topics of their interest such as Startup, Marathon, Comedy, Professional Networking, Hiking, Software and among 100 others.

In June last year, Explara, which was previously known as Ayojak.com (organiser in Hindi), went international by inking local partnership deals in five countries including Philippines, Singapore, Hong Kong, UK & USA to extend its platform to these countries. It also opened up its platform for event organizers across the rest of the world. Then, it claimed to support 23 currencies and would facilitate direct payment processing in countries through local partners and Paypal. These deals put Explara in competition with international players like EventBrite and TicketMaster.

About a year ago, Explara launched an Android point-of-sale app which allowed event organizers to sell tickets or raise donations from their mobile phones. The iOS version was expected to launch then but it does not seem to have come out yet. Organizers could log in with their Explara credentials and select the event for which they intended to sell the tickets. It also let organizers add multiple sales staff, agencies and partners by creating member staff accounts, in order to start selling tickets from their own devices. This app was a part of Explara’s event marketplace solution which was launched in December 2013 and provided pre-event, event-day and post-event solutions to organizers.

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Bangalore based IndianStage was founded by Baskar Ethirajan and Sajesh Nair K in January 2009. In February last year, it received funding from Blume Ventures and Google India MD Rajan Anandan. It claims to have ticketed over 12,000 events in 21 cities across the globe with a userbase of over 500,000. Its events offering includes live concerts, art programs, stand up comedy, workshops and theatre. The company has a paid membership service called The Green Room, which claims to offer priority booking & seating, discounts and others. Membership starts at Rs 2,500 and goes up to Rs 25,000.

Event marketplace Explara was founded by Santosh Panda and Ashok Kumar in 2008. It claims to have served over 10,000 events in 21 countries and is a platform to discover events and buy tickets. For suppliers, Explara offers solutions for ticketing and registration, payment collection, promotion and marketing, sales & attendee management and point of sale among other features. It claims to have organised events for Microsoft Ventures, TedX, Sakal Group and Kellogg School of Management among others.

Image Credit: Flickr user Theen Moy

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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