Hyperlocal e-grocery retailer Grofers has acquired mobile grocery My Green Box, reports ET Tech. The details of the deal were not disclosed. Another report on TheTechPortal states that My Green Box’s 15 member team has been brought into Grofers and Varun Khurana, founder of My Green Box will act as the CTO of Grofers. Grofers plans to build depth in their grocery vertical, which it claims where 60% of their business comes from. Gurgaon based Grofers had raised series A funding of $10 million led by Tiger Global Management and Sequoia Capital in February this year. In December last year, the startup had raised an undisclosed amount of seed funding from Sequoia Capital and Zomato founder Deepinder Goyal. Grofers, which was started in January 2013, claims that it works with 250 vendors, processing 30,000 deliveries per month, out of which one fifth happen through the mobile app. It claims to process over 700 orders every day in Delhi-NCR and Mumbai and had recently opened operations in Bangalore. It even lets users order through Twitter with the #TweetnShop and claims delivery time of less than 90 minutes. My Green Box is Gurgaon based and was founded by Varun Khurana and Prashant Jain in April 2014. The ET report mentions that it had raised angel funding of ~$160,000. It does not have a minimum order value but charges Rs 50 for orders below Rs 250. Competition Amazon launched an express delivery platform called KiranaNow to make everyday consumer products available to its…
