citruspay

Citrus Payment Solutions has launched ‘Project Flight’, a product for third-party merchants, that lets online shoppers complete purchases through its platform. E-tailers can embed the gateway for free on their websites or blogs, to enable payments without navigating away.

The platform features libraries for popular languages (PHP, JS etc.) and will work on the web, iOS and Android. The payment gateway will accept all major debit and credit cards along with net banking and its own Citrus Wallet. As of now, the company will charge merchants Rs 3 + 1.99% on each transaction and a one time payment of Rs 4900.

To sign up for the service, users only need to disclose their names, company name, email and mobile numbers. On signing up however, members are required to submit a signed terms and conditions document, an application form, photo proof of all partners, office and registered address proof, company proof, financial proof and a nodal letter from a bank within 14 days. A full list of requirements can be found here.

Currently, ‘Project Flight’ comes integrated with support for KartRocket, osCommerce and Shopify, and supports various third party karts such as Magento, opencart, VirtueMart and ZenCart etc., through downloadable plugins. According to Citrus, merchants can start accepting payments within 5 minutes of signing up, however payouts will be handed out only after submitted information has been verified and approved.

Meru Cabs tie-up: Meru cabs had tied up with Citrus Pay to release an in-app prepaid wallet to offer cashless taxi rides. Users could load their Citrus wallet through credit or debit card or through net banking and after the ride completion, the fare amount would be automatically deducted from their wallet. Just last week, Citrus Pay tied up with Milaap to enable donations through its Cash app.

Competition:

– Earlier in January, CCAvenue had launched a multi-lingual checkout/payment page for websites and apps. The Indian languages offered by the gateway include Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada and Punjabi. The gateway also supports various international languages like Arabic, Chinese, French, Deutsch, Italian, Portuguese, Japanese and Spanish, other than English. In November 2014, the company partnered the UAE-based financial institution Mashreq to launch an e-commerce and m-commerce payment solution in UAE.

– The same month, Naspers-owned online payment solutions provider PayUMoney introduced a ‘Pay with PayUMoney’ button for third-party merchants, which lets online shoppers complete purchases through its platform. E-tailers could embed this button on their websites or blogs, to enable payments without navigating away, through PayUMoney’s gateway.

In October last year, the ‘Pay with Amazon’ site went live in India with websites like  Babyoye.com, Webmallindia.com, Cart2india.com, Sapnaonline.com, and Fommy.co.in onboard.  The service was initially launched in October 2013 in the US, as an alternative to third-party payments button and credit card payments on Amazon’s partner sites. Other than this, various banks in India provide their own payment gateways as well.