Urban Ladder

Bangalore-based online furniture store Urban Ladder has secured an undisclosed amount of funding from Cambrian Ventures founding partners Anand Rajaraman and Venky Harinarayan, reports NextBigWhat. Looks like the serial entrepreneurs have invested in their personal capacity and not through Cambrian Ventures, which is an early-stage venture capital firm. The deal size has not been revealed yet. It’s worth noting that Ratan Tata had also invested an undisclosed amount in Urban Ladder in his personal capacity, in November last year.

Rajaraman and Harinarayan had founded Junglee, which was acquired by Amazon in 1998. Both of them then worked at Amazon – Rajaraman served as the director of technology at Amazon for a couple of years (1998-2000), and Harinarayan served as general manager for the same period. They also co-founded the topic-based web content aggregator Kosmix, and headed WalmartLabs, before founding Cambrian Ventures.

This round of funding follows Urban Ladder $50 million Series C round of funding led by Sequoia Capital with participation from TR Capital and existing investors Steadview Capital, Kalaari Capital and SAIF Partners. At the time, the company had said the funds will be used for expanding to new cities, investing in technology and hiring.

Urban Ladder funding timeline:

July 2014 – $21 million from Hong Kong-based Steadview Capital, and existing investors SAIF Partners and Kalaari Capital.

November 2013 – $5 million from SAIF Partners and existing investor Kalaari Capital.

August 2012 – $1 million from IndoUS Venture Partners.

BuyNBrag acquisition: Urban Ladder acqui-hired the Delhi based startup BuyNBrag in November last year. Post the acquisition, team members of BuyNBrag joined Urban Ladder along with co-founder Prithvi Raj Tejavath who was appointed as the VP of Home Decor. Launched in 2012, BuyNBrag was an online marketplace for home decor and furniture products which offered products across various categories like modern & contemporary furniture, dining sets, home decor and gifts & collectibles among others.