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YuppTV enters Trinidad & Tobago with TSTT partnership


US-based YuppTV has signed a deal with the Telecommunications Services of Trinidad and Tobago (TSTT) to deliver over-the-top (OTT) Bollywood content to subscribers in Trinidad & Tobago, reports IndianTelevision.

With the partnership, YuppTV will provide the technology solution to TSTT for broadcasting Bollywood content in the country. Users of the service will be able to watch various Bollywood channels live and a seven-day ‘Catchup’ on multiple devices via a single subscription.

Note that in April last year, YuppTV had raised $2.5 million from the angel investor Sashi Reddi, who picked up 10% stake in the company, thereby valuing it at $25 million. In India, the company currently offers free-to-air channels to users and plans to extend its subscription-based service this year. It was also planning to release a set-top-box that would offer live streaming of TV channels, a catch-up TV service which allows users to view TV shows after the original broadcast and an on-demand movie service.

YuppTV was founded in 2007 by Uday Nandan Reddy and currently targets the overseas market. It offers a subscription-based live television & video-on-demand service to expats in countries like the US, Europe, Australia, Canada and some South Asian countries. YuppTV claims to have five million customers as of now and had reported revenues of $11 million in 2013.

The company claims to offer live content from more than 170 Indian television channels and over 600 full length movies to its customers. It offers this content through apps on iPhone, iPad, Android (phone & tablets), personal computers, Smart TVs (Samsung, LG, Sony & Panasonic), Blu-ray Players, YuppTV dongle, PS3 & PS4 consoles, Google TV, Boxee and WDTV Live among other devices.

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Back in 2011, Samsung UK had partnered with YuppTV to launch an app for its internet connected Smart TVs and Blu Ray players on its Samsung Apps app store. The app would offer access to 60 Live TV and video on demand channels across multiple Indian languages to customers in the US, UK and Canada. The subsequent year, Google’s internet TV platform Google TV, added YuppTV’s services for the US market.

YuppTV had also launched its app on Amazon Fire TV as a free download in October last year. The app enables Amazon Fire TV (a small set top box) owners to view various channels offered by YuppTV and is downloadable via the Fire TV apps section.

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