Mobile payments and commerce company Paytm* announced that it had sold 25% stake to a subsidiary of Alibaba, China’s e-commerce behemoth last month. Paytm and Alibaba are similar in the sense that Paytm has a consumer markertplace business as well as a payments business (via the Paytm Wallet). Paytm founder Vijay Shekhar Sharma (VSS) has also applied for a Payments Banks license. A couple of weeks ago, MediaNama spoke at length with VSS about the company's structure, investor relations, payments bank licence and expansion plans. Part two of our discussion with VSS: MediaNama: What is your plan for advertising and marketing? We noticed that you were doing a lot of marketing around the Cricket World Cup? VSS: We want to be the one of the most trusted platform in the country. If you do good and people don't see you then you're not trusted because essentially people have not experienced you. Our trust journey starts with the number of times you've seen our name, number of times you've used our platform. On our platform, every Joe does about anything above three orders a month. Can you beat it? This is called trust. From about 3.2, 3.5 orders a month it's headed towards four. So the point is if you want to build trust, you have to be visible. You have to be in the company of brands who people trust. So the Cricket World Cup is one of those. They have to try us a 'n' number of times which is what…
