The suggested ads have been around for a while, although these were smaller and blended in better with the rest of the timeline. The company is rolling out carousel ads for a small group of users initially, following a keynote speech in February where chief executive (CEO) Dick Costolo said Twitter is considering upping its ad ratio.
The company is however, yet to make an official confirmation on the testing of this new ad setup for apps. Note that, while bigger ads do grab more eyeballs, it also distracts users from the core functionality of Twitter. This already seems to be the case, as feedback for these ads has generally been unfavourable.
Wow this is an aggressive ad unit pic.twitter.com/uLZItg58nX
— Nathan Bashaw (@nbashaw) March 19, 2015
Note that, mobile advertising accounted for around 81% of Twitter’s ad revenues for the quarter ended March 31, 2014. The company posted total ad revenues of $277 million which translates to mobile advertising revenues of $224.4 million for the quarter.
In August last year, Twitter had introduced its promoted video platform in beta test phase. The platform is aimed at advertisers and content creators looking to distribute video content through its platform. The company had initially begun testing this feature back in March in partnership with the NBA. The Promoted Video feature builds upon the Twitter Amplify program, which was released in India with cricket content from Star Sports. The Amplify service lets broadcasters publish live feed from TV and other media to Twitter.
The Promoted Video feature builds upon the Twitter Amplify program, which wasreleased in India with cricket content from Star Sports. The Amplify service lets broadcasters publish live feed from TV and other media to Twitter. Metrics most relevant to the campaign goal will be made available to the advertisers, which can be downloaded into a CSV file.
– Twitter acquired yet-to-be-launched livestreaming app Periscope for an undisclosed amount earlier this month. There is no clarity regarding the deal value at present, though it’s believed to be a cash plus stock deal. It seems the deal had been closed in January and only now has it been announced officially.
– Twitter also made it easier to report threatening tweets directed at its users which may need attention from law enforcement, earlier this week. It said that Twitter’s summary report “hopes to ease the process” where its users, in need of physical safety, are looking to file police reports about the threat/harm to them.