Mobile resume building app Super has acquired Saas startup Viraltrics. Following the acquisition Viraltrics founder Bhavna Muraleedharan has joined Super as the co-founder. Viraltrics’ product will be discontinued for public usage. Super founder Faisal Memon told Medianama that they will be adding jobs to the iOS app and create a chat feature where candidates would be able to chat with companies directly. With Muraleedharan joining the Super team, the latter's team strength has gone up to 8. The company claims that hiring companies across the globe are signing onto the app but for the immediate future, they will be focusing on India. It's worth noting that Super had been using Viraltrics to acquire its organic user base of half a million. What Viraltrics does Viraltrics has a 3-line code for developers which sits in the app collecting data on user behaviour. It then sends unique-to-each-user data to the app, depending on where the user came from and generates reports and points which can be used as a marketing strategy, notifications, referral and reward system. The data includes referrals, credits, offers, usernames and personalised content. However, developers and marketers need to have an app of their own to which Viraltrics’ code can be added. Viraltrics’ code churns referrals to bring in and engage new and existing users. It uses deeplinking to directly brings users to specific locations within the developer’s or marketer’s app with a dedicated link. Referrals help in increasing and retaining the organic user base of that app. Other than a free sign up,…
