Times Internet*, the digital business owned by Times of India group, has entered into a strategic partnership with the taxi booking service Uber in a deal that is "centered around a commercial marketing arrangement accompanied by a small investment", according to the company. The Economic Times, a Times of India group publication, has reported this as a Rs 150 crore deal. The marketing part of the deal, according to Uber CEO Travis Kalanick, includes the Times of India groups "print, radio, OOH, and digital marketing platforms". Note that the Time of India group pioneered the private treaties business, now called 'Brand Capital', which involved taking equity in companies in exchange for marketing inventory. An example of how private treaties deals were structured, here. A press note says that "India is the second largest and fastest growing market for Uber globally", and Uber has similar partnerships, including with Baidu in China, AmericaMovil in LatAm and American Express in the US. In India, it operates in eleven cities across India - Ahmedabad, Bangalore, Chandigarh, Chennai, Hyderabad, Jaipur, Kochi, Kolkata, Mumbai, New Delhi, Pune. It hasn't had it easy so far. Uber in India Uber has had a troubled few months in India, having been sued for negligence & fraud in the US federal court, following a passenger being raped by one of its drivers. Following the rape, Uber was banned the Delhi Transport, later brought under the radio taxi license. Uber appears to have resumed operations in Delhi. A few weeks ago, Uber announced a tie-up with location-based…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...