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Times Internet invests in Uber; Private Treaties?

Times Internet*, the digital business owned by Times of India group, has entered into a strategic partnership with the taxi booking service Uber in a deal that is "centered around a commercial marketing arrangement accompanied by a small investment", according to the company. The Economic Times, a Times of India group publication, has reported this as a Rs 150 crore deal. The marketing part of the deal, according to Uber CEO Travis Kalanick, includes the Times of India groups "print, radio, OOH, and digital marketing platforms". Note that the Time of India group pioneered the private treaties business, now called 'Brand Capital', which involved taking equity in companies in exchange for marketing inventory. An example of how private treaties deals were structured, here. A press note says that "India is the second largest and fastest growing market for Uber globally", and Uber…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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