The Tamil Film Industry has come up with an ingenious way to stop pirates: sink its own ships. In response to widespread piracy of Tamil films, the industry plans to stop releasing movies in the first place. The ban, which displays a complete lack of understanding of how or why piracy works, will likely be effective for three months once implemented. According to this Gulte report, the majority members of the Tamil film industry gave a green signal to execute this measure at the ‘General body meeting of producers Council’. However, the industry says that the ‘financial calculations and discussions’ with concerned departments and businesses is currently going on and the final call is yet to be taken. Why it won't work: First and foremost, there is no reason why pirates can’t pirate the movies whenever the movie is released. It is highly unlikely for a ‘pirate’ to be completely dependent on newly released Tamil movies for his or her livelihood. The only way this course of action even makes sense if it is targeted at theatre owners, to encourage them to take up anti-piracy measures. Even so, there is only so much theatres can do to stop video recordings. Almost everyone carries a recording device (smartphone) these days, and movies typically go through thousands of screenings before being pulled from theatres. However it only takes one recording to successfully pirate a video. The ban also fails to address the root causes of piracy - lack of access to content and…
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