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Snapdeal partners with IndiVillage to outsource some of its sellers’ ops

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Online marketplace Snapdeal has partnered with IndiVillage to let the former’s sellers outsource image tagging, transcription and content development for product descriptions to IndiVillage. As a pilot, Snapdeal will outsource above mentioned “cost effective” operations to IndiVillage. The company told Medianama that this move was aimed at enabling their sellers better services, building an ecosystem and providing inclusive growth. They also said that they’re looking to scale up their operations through this partnership in the future.

Snapdeal’s sellers use inbuilt technology platforms to enter product details and other required information which is displayed on Snapdeal. In the blog post, Ravi Machani, founder & CEO of IndiVillage mentioned that this partnership will “intensify digital inclusion and aid community development in rural India.”

IndiVillage reinvests in itself for community growth

Founded in 2009, Andhra Pradesh-based IndiVillage is a social enterprise which creates jobs for women and youth in rural India. It runs a BPO where citizens are taught data entry operations, online cataloging, content management, image and content tagging, transcription and digitisation among other tasks.  It claims that 100% of its profits are reinvested in community development which includes skill centres for women and schools. It claims that 70% of their 40 employees are women and that it offers both part and full time employment.

Snapdeal’s previous tie ups:

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  • In January this year, Snapdeal.com launched a variety of products from the manufacturers at Dharavi for sale on its website. The company mentioned that it had tied up with DharaviMarket.com for the same. As a part of this initiative, Snapdeal will list Dharavi artisans and SMBs and create an exclusive store for them called ‘Dharavi – Snapdeal store’. The company claims the store will also provide these artisans with assistance with regards to online cataloguing and refine what products are offered through analytics.
  • In January this year, Snapdeal.com signed an MOU with the Footwear Design and Development Institute (FDDI) and the Ministry of Commerce and Industry, for training design students. As a part of this deal, Snapdeal will let FDDI students under the social and artisan development program sell merchandise through its website.
  • In November last year, Snapdeal partnered with FINO PayTech to launch assisted e-commerce centres in semi-urban, rural and low-income residential areas across India.
  • In October last year, India Post signed an MOU with Snapdeal.com & shopclues.com, as per which it would offer their e-commerce business a wider reach and network. This MoU follows a pilot between Snapdeal and India Post last year for e-commerce deliveries.

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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