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Saavn adds feature to follow celebrity music playlists


Music streaming service Saavn previewed a new music sharing feature at the India Today Conclave in New Delhi, reports India Today. The new feature will notify users when a celebrity adds a new song to their playlist apart from letting users share their songs with their friends. The updated app will be launched in a couple of weeks.

Saavn has been bolstering up its services to make it more social for a while now. The platform had tied-up with Twitter India and introduced a tweet-based online radio station for its users in December last year. Users could tweet a song request to Saavn’s twitter handle, which generated a lineup of curated songs through these interactions.

In November the same year, Saavn partnered with the online retailer Snapdeal.com, to offer Android users making purchases through Snapdeal’s mobile site free subscriptions to their premium service for two months. Saavn Pro gives users access to the service’s catalog of music across multiple devices and also offers offline listening. However, there was no word on when iOS users would get a similar offering.

Note that Saavn had claimed to reach the 10 million app downloads milestone on Android in October last year. The company also revealed the data usage patterns of its listeners, offering insights into listening behaviour which mentioned that customers listen to music in almost equal amounts each day, with usage peaking near midnight, when users listen to soft romantic songs and post lunch, when users prefer party songs.

Saavn had also entered into agreements with EMI Music and Warner Music to license 800,000 international tracks for its collection, taking its total number of songs to over 2 million last year. The platform also acquired the rights to stream over 133,000 tracks from T-Series’ catalogue on mobile, in May the same year.

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In August, Saavn raised an undisclosed amount in funding from Hong-Kong based hedge fund Steadview Capital. CEO Rishi Malhotra had confirmed the development to the publication while hinting at a possible expansion to the Middle East sometime this year.


– A bit late, but the US-based music streaming service Rdio finally launched in India early this year. The launch of Rdio can, at some level, be seen as the relaunch of Dhingana. Rdio had earlier acquired Dhingana to enter the Indian market in March last year and both the founders Snehal & Swapnil Shinde had joined Rdio to drive the company’s efforts in India and other emerging markets. Note, Dhingana had shut down in February last year.

– This was the second international music streaming to launch in India recently, after Australian streaming service Guvera launched in India in November 2014. The service had launched with a library of over 12 million tracks including Bollywood music, and was free to use.

– Times Internet owned music streaming service Gaana.com launched mobile apps which allow users to access categorised music according to language, artists and genres in September last year. The service had earlier introduced skippable advertisements like YouTube and had opened up its API for music development. It had also partnered with the South Indian Music Companies Association (SIMCA) to acquire music from 79 regional labels to expand its catalogue.

– Other than this, telecom operator Airtel has a music service called Wynk* while Vodafone had launched a music streaming service in December 2013. Reliance Industries’ data service venture Reliance Jio is also developing a music streaming service called Jio Beats, which is expected to launch along with the company’s 4G service.

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Image source: Saavn

*Disclosure: Airtel Wynk is an advertiser with Medianama

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