wordpress blog stats
Connect with us

Hi, what are you looking for?

Mobile ad network Seventynine pivots business to an in-app video platform

SVG Media-owned mobile ad network Seventynine has announced that it is moving its business model to an in-app ad-serving platform focusing on video. Seventynine's product, Appjacket, is positioning itself as an as an independent technology platform for ad serving and mediation on a licensing based model. The Appjacket product allows publishers to create custom ad spots at app start, app exit or in-app locations, where they can choose to run one or more ad formats which includes high quality zero-buffer video ads, rich media ads with multiple calls-to-action, interstitials, static banners etc. "The product focus was always there since Seventynine was incepted. We invested six months of our startup in our product Appjacket. We always knew mobile video is going to be big. In 2012-13 people started wondering what to do with video and now is the time where mobile video is being considered by players. The focus is on the new technology platform but we are not moving away completely from media selling," Chirag Shah, co-founder of Seventynine told MediaNama.  The company also claims that it is getting about 80-100 million impressions per month on video right now. Seventynine also expanded internationally to Australia last month and appointed Amit Kopargaonkar as vice president for business development and sales and will be operating out of Sydney. In December last year, printing and publishing firm Gruner+Jahr sold back SeventyNine to SVG Media (Smile Vun Group), along with the digital agency NetworkPlay. SeventyNine was incubated by Smile Vun Group (a JV between Manish Vij’s Vun and Harish Bahl’s Smile Group) in July 2011.…

Please subscribe/login to read the full story.
Written By

Free Reads

News

With GPS in every car, India's toll collection is going high-tech.

News

Google is currently undergoing the necessary procedures for the leasehold land, which is presently under the ownership of the Maharashtra Industrial Development Corporation.

News

The pilot project for which is being launched in 19 cities this year, with a plan to launch a full-fledged rollout next year.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ