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Hungama to offer Disney and Marvel movies on demand

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Digital entertainment company Hungama.com has added some Marvel and Disney movies to its catalog. They have also offered a video-on-demand subscription for its users. Users of Hungama will get access to movies like Iron Man 3, The Avengers, Ratatouille, The incredibles, Wall-E among others for a fee of Rs 75 for transactional video on demand (TVOD), Rs 149 (non-HD) for subscription video on demand (SVOD) and Rs 249 for HD SVOD. The movies will be available across the Indian subcontinent and across PCs and mobile devices.

In a similar deal in 2013, Hungama had partnered with Warner Bros Digital Distribution to let its users watch full length feature films like The  Departed, The Blind Side, The Dark Knight series, Tom & Jerry and Looney Tunes among others on Hungama Movies. At that point, Hungama Movies was available in India via two different monthly subscription plans – Rs 149/month plan which allowed subscribers to access SD content and Rs 249/month plan which allowed subscribers to access SD and HD content.

In June last year, Hungama rebranded its paid subscription service on its music and video streaming mobile app as PRO service and added new features to the service. This included a new offline mode and songs of higher bitrates of up to 320 Kbps. The offline mode allowed users to cache unlimited songs and videos to their phones for offline listening/viewing. Hungama claimed then that it was then the only app which provided offline caching for both songs and videos. Note that its competitors Saavn and Gaana also offered offline caching service to its subscribers, but was currently limited to music streaming.

Hungama Movies claims that it has over 5000 regional, Bollywood and Hollywood movies in HD and SD. Hungama claims to have over 2.5 million pieces of content in the form of music, movies, music videos, mobile ringtones and wallpapers across genres and languages. It also claims to have exclusive global partnerships with over 400 content creators, record labels, studios, game publishers and broadcasters for mobile and digital content.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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