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How Stayzilla settled trademark infringement with Oyo via Tweet-shaming

Who doesn't love a good ol' slugfest on Twitter where companies go on trolling each other. It makes great entertainment for a few hours and you would love to get some popcorn to watch it all go down. We've seen Flipkart and Amazon, two of India's largest ecommerce companies, go at each other (mildly) when a Reddit user found a picture of Amazon's packaging at a Flipkart office. Last week, Stayzilla took its gloves off, cracked its knuckles and decided to give Oyo Rooms a hard tweeting for violating their trademarks on Google ads. Stayzilla and Oyo are competitors in the hotel room booking space. Suhasini Kandaswamy, an intellectual property lawyer, points out that Oyo had started off the fight as the company had used Stayzilla's trademark and brand name on Google Adwords copy in a move to steal traffic. This is not only a trademark violation but also a strong violation of Google's advertising policy. Hi @oyorooms -our users are glad to see we're the benchmark but you're violating our trademark! pic.twitter.com/RJTBTftVsl — Stayzilla.com (@stayzilla) March 20, 2015 Stayzilla decided that it was going to start a number of #OyoMama jokes to get the point across. @oyorooms We're sending a bunch of #OYoMama jokes today until you stop infringing on our trademark! — Stayzilla.com (@stayzilla) March 20, 2015 To be fair, Oyo responded to Stayzilla's tweets and said that they would get back to them after fixing the issue.   @stayzilla Hey, thanks for being our friendly angel and highlighting this. We are working…

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