Who doesn’t love a good ol’ slugfest on Twitter where companies go on trolling each other. It makes great entertainment for a few hours and you would love to get some popcorn to watch it all go down. We’ve seen Flipkart and Amazon, two of India’s largest ecommerce companies, go at each other (mildly) when a Reddit user found a picture of Amazon’s packaging at a Flipkart office.
Last week, Stayzilla took its gloves off, cracked its knuckles and decided to give Oyo Rooms a hard tweeting for violating their trademarks on Google ads. Stayzilla and Oyo are competitors in the hotel room booking space. Suhasini Kandaswamy, an intellectual property lawyer, points out that Oyo had started off the fight as the company had used Stayzilla’s trademark and brand name on Google Adwords copy in a move to steal traffic. This is not only a trademark violation but also a strong violation of Google’s advertising policy.
Hi @oyorooms -our users are glad to see we’re the benchmark but you’re violating our trademark! pic.twitter.com/RJTBTftVsl
— Stayzilla.com (@stayzilla) March 20, 2015
Stayzilla decided that it was going to start a number of #OyoMama jokes to get the point across.
@oyorooms We’re sending a bunch of #OYoMama jokes today until you stop infringing on our trademark!
— Stayzilla.com (@stayzilla) March 20, 2015
To be fair, Oyo responded to Stayzilla’s tweets and said that they would get back to them after fixing the issue.
@stayzilla Hey, thanks for being our friendly angel and highlighting this. We are working on fixing this and will come back soon 🙂 — OYO Rooms (@oyorooms) March 20, 2015
@stayzilla Also we are partners and We look forward to our continued partnership! — OYO Rooms (@oyorooms) March 20, 2015
But Stayzilla was having none of it and said it wanted to dole out some punishment….
@oyorooms Thanks for getting back on this! We’ve got a whole bunch of awesome #OYoMama jokes though – so consider this a small punishment 🙂 — Stayzilla.com (@stayzilla) March 20, 2015
…. And then let the tweets of shame slip! Here’s some we liked:
#OYoMama so fat her weighing scale is always stuck at 999! @oyorooms pic.twitter.com/PZ3Xym5zT9 — Stayzilla.com (@stayzilla) March 20, 2015
#OYoMama rooms so small, when you walk in, you already came out! @oyorooms pic.twitter.com/IfYZDBDOSS — Stayzilla.com (@stayzilla) March 20, 2015
#OYoMama Rooms So Small, Her Carpet Is Our Welcome Mat! @oyoroomspic.twitter.com/ph8YG1ueet — Stayzilla.com (@stayzilla) March 20, 2015
Oyo tried fighting back but only found themselves outclassed.
Who goes to a budget hotel for fancy carpets? We provide comfortable beds for our guests. Never sleep on a carpet again. #AurKyaChahiye — OYO Rooms (@oyorooms) March 20, 2015
OYO Rooms offers rooms with spacious interiors and comfortable beds. Once you walk-in, you won’t want to walk out. 🙂 #Rs999#AurKyaChahiye — OYO Rooms (@oyorooms) March 20, 2015
Stayzilla fired back with this one. One that would be a turning point in this match of wits.
#OYoMama so poor she was looking for leftovers on her twitter feed! @oyoroomspic.twitter.com/R4yVexoYjS — Stayzilla.com (@stayzilla) March 20, 2015
Finally, Oyo yielded and tried to sneak one last one at Stayzilla….
@stayzilla The issue has now been resolved. You may verify the same. Also, appreciate your help in sending more traffic to our website. 🙂 — OYO Rooms (@oyorooms) March 20, 2015
… but Stayzilla’s tweet-fu was not going to let that happen.
We’re really nice people, @oyorooms – we sent you free traffic ourselves, there was just never any need to steal it off us 🙂
— Stayzilla.com (@stayzilla) March 20, 2015
The end and in the words of Ron Burgundy,
