Former Bloomberg TV India's founder & editor-in-chief Govindraj Ethiraj's 3-year-old data centric news & analysis portal IndiaSpend.com has launched a Hindi version of the site in beta. The Hindi version of the site currently features translated articles from the flagship site, but Ethiraj told Medianama that within a week or two the site will start featuring exclusive content. IndiaSpend is now in Hindi too, at http://t.co/ES2hOsR7SH, check it out : http://t.co/WnwmKjfsVA — Govindraj Ethiraj (@govindethiraj) March 9, 2015 The primary reason for starting a Hindi site was to reach out to a wider audience, said Ethiraj. IndiaSpend syndicates content (currently free of cost) to leading English newspapers and TV channels such as Hindustan Times, Indian Express, etc. Ethiraj mentioned that they have also had talks with major Hindi publications like Dainik Jagran, who have expressed interested in IndiaSpend's content but were a bit apprehensive as it was in English, hence the Hindi site. IndiaSpend is currently in talks with Uttar Pradesh-based Khabar Lahariya, which publishes newspapers in certain rural dialects of Hindi including Bundeli, Awadhi, and Bhojpuri among others, and Gaon Connection for exclusive local content for the Hindi site. Just like the flagship site, the Hindi version also focuses on sectors such as Economy & Policy, Education, Health, Infrastructure, Agriculture and Defence. It also has separate sections on states like New Delhi, West Bengal, Tamil Nadu and Maharashtra. IndiaSpend has plans of launching standalone sites in other Indian languages as well, however that will happen at least 3-6…
