GOQii has launched a ‘coach’ marketplace model, wherein users will be able to hire coaches irrespective of their location. These independent coaches will need to take tests based on GOQii prescribed curriculum and earn a certification to provides their services on the platform, post which they will work on a revenue sharing model.
It seems like GOQii, which previously paired users with a coach by default, will now offer users a choice as to which coach to choose. According to the company, its looking to sign up 10,000 independent coaches by next year, who will be available for hire through its ‘coach marketplace’. However its not clear if coaches will charge users independently, how much of the revenue is shared by GOQii or how new coaches can sign up. We have written to the company asking about this and are awaiting their reply.
GOQii had officially launched its fitness solution in India in August last year, after debuting it on a limited pilot basis in February. The platform offers a solution comprising of a water-resistant fitness tracker GOQii Band which has features like full touch display, a vibrating alarm and automatic wireless syncing via Bluetooth LE, GOQii Coach, a team of people selected from various areas of fitness, sports, nutrition and behavioral science who have apparently been trained to analyze the data generated by the tracker and recommend changes to users for a better lifestyle and GOQii Experts which is a group of health, fitness and habit experts who will help users make sense of the data and also train coaches on motivation, nutrition, fitness and habit development techniques.
The platform also features GOQii Karma, which enables users to support social causes by converting the points (Karma points) they have earned into donations towards social causes of their interest. The wearable band is available for free with subscription plans for 3 months, 6 months or 1 year, at Rs 3,999, Rs 6,999 or Rs 11,999 respectively.
The fitness tracking solution had also launched in limited beta in the US just last month. It is open only to 500 customers in the US during the initial phase, who will receive 12 months of personal training, including unlimited chat & monthly video calls via the GOQii app for $99. The company mentioned that US-based coaches had been added and that the GOQii app had also been integrated with Apple’s HealthKit. It also recently launched with Lazada in Singapore and Malaysia.
Last year in August, GOQii had raised an undisclosed amount in angel funding from WhatsApp business development head Neeraj Arora and Amazon Web Services vice president (mobile) Marco Argenti among others. At the time, founder Vishal Gondal had mentioned that they will be using this investment to expand to the Middle East in September and to United States by December. The platform currently differentiates from other fitness solutions like Fitbit, which is expected to enter India some time this year, by providing access to human coaches and experts.
Image source: GOQii