Founding Fuel

Forbes India (Network 18)  founding members Indrajit Gupta & Charles Assisi and former President of Pearson India’s online learning platform Tutor Vista CS Swaminathan have launched a digital media and learning platform for entrepreneurs called Founding Fuel.

The site has already tied-up with HT Media’s business publication Mint and the YouTube multi-channel network partner PING Network, as a content creator. The partnership with Mint will see two pages of content on entrepreneurship in the newspaper every week, created by Founding Fuel. The company also mentioned that it will be working on creating video content to be distributed on YouTube and Dailymotion, with PING, which incidentally was co-founded by former Bloomberg TV India editor-in-chief Govindraj Ethiraj. Founding Fuel will also feature a weekly show called The New Rules of Business, hosted by business strategist Rajesh Srivastava.

Currently, the site features articles, videos and podcasts across categories like Entrepreneurship, Leadership, Technology and Strategy & Innovation among others. Contributors on the site include Mindtree co-founder Subroto Bagchi, Roots & Wings Consulting Services’ founder Vijay Bhat and transitions coach Nilima Bhat, and co-founder Rama Bijapurkar, besides Assisi.

The company has mentioned that in the next phase, Founding Fuel will build a mobile app, launch an integrated suite of digital learning solutions, organise events and conferences, offer mentoring services and create a curated marketplace for entrepreneurial products and services. However, it didn’t reveal any specific timeline for the same.

Founding Fuel’s Advisory Council includes; Max Group chairman Analjit Singh, former chairman of BCG India and member of the Planning Commission Arun Maira, PepsiCo India CEO D Shivakumar, Marico chairman Harsh Mariwala, former president of Nasscom Kiran Karnik, Rama Bijapurkar, founder Sanjeev Bikhchandani, Star TV India CEO Uday Shankar.

It’s worth noting that Raghav Bahl’s Quintillion Media’s mobile-focused digital venture The Quint recently went live as well, and The Quint’s news team seems to consist mostly of ex-Network 18 staffers.