wordpress blog stats
Connect with us

Hi, what are you looking for?

Flipkart, Myntra shut down their mobile websites and push to app-only model

Flipkart and Myntra, India’s largest e-commerce players, have shut down their mobile websites and users are now redirected to Google’s Play Store and iOS’ App Store to download the application. However it is interesting to note that the mobile website is active on the Symbian operating system for older Nokias.

Flipkart mobile

Left: The mobile website redirect on Android. Right: the mobile website on the Symbian OS

Livemint also adds that this is part of Flipkart’s larger strategy to become an app-only platform and is also considering shutting down its desktop website and is going to shut down Myntra’s desktop website soon. The report also added that Myntra already generates more than 90% of its traffic and 70% of its orders from its mobile app.

It will be interesting to see if its competitors, Amazon and Snapdeal,  will go the same way and shift completely to mobile. We Are Social’s report had some interesting statistics on desktop usage too and points out that almost 13% of the Indian population use PC/Laptops to research on eCommerce site, while 14% actually purchase via desktops/laptops.According to the survey, 72% of Indian population use mobile to search for a website while only 27% use desktop/laptop.

Our take

While we accept that mobile will become increasingly the way forward for internet companies in India, it doesn’t make good sense to shut down a mobile website. Take for example Cleartrip which said that mobile web accounted for 20% of the hotel bookings on handheld devices. Android accounted for 56% while iOS accounted for 24%. Granted that the number put out by Cleartrip is a smaller than the other two operating system, but it is still significant.

It would also seem that moving to an app-only model would limit a user’s ability to compare prices on other competitors websites. Something that won’t go down well in a price-sensitive market such as India. The sentiment seems to echo on Twitter too.

You May Also Like


The Federation of All India Vyapar Mandal (FAIVM), a pan-India body of traders and retailers, has recommended that the government impose a tax of...


The Department for Promotion of Industry and Internal Trade (DPIIT) has forwarded complaints against Amazon and Flipkart, made by traders body Confederation of All...


The Competition Commission of India has sought information from sellers body AIOVA on the alleged preferential treatment that Amazon gives to certain large sellers,...


E-commerce companies such as Amazon and Flipkart are proving to be a “major roadblock” in small traders adopting digital commerce, traders body Confederation of...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to Daily Newsletter

    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ