It's a brave new world for news and media organizations. Facebook is in talks with a dozen media organizations which include BuzzFeed, The New York Times and National Geographic to host content on the social network, reports The New York Times. The report also said that Facebook intends to begin testing the new format in the coming months and is discussing ways with publishers to make money through advertising which will run along side news content. Facebook's intentions of keeping users on their website is well known. Currently, links for news stories that are posted on users' feeds need to be clicked, redirecting them to a separate page on a browser. Facebook says that this could take about eight seconds and adds that this is crucial for grabbing eyeballs especially on smaller screen formats such as mobile phones. Note that links tapped on Twitter's mobile application open in the application itself, saving the valuable seconds of opening the link in a new browser window. It's also worth noting that Twitter's reading experience is also a lot more cleaner with fewer advertisements. By hosting content on Facebook, the social network promises a smoother reading experience and a faster means of delivery of content to the reader. It's worth noting that the company has reduced the reach of news updates significantly with the intent of trying to get publishers to pay to improve reach and from what’ve seen, the platform has lost the virality it once had. This also marks a departure of strategy for Facebook as it moves away from video and younger…
