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Facebook India’s user base grows to 118m monthly users, over 89% through mobile

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Social networking website Facebook’s Indian user base has grown by ~5.35% from 112 million monthly active users (MAUs) to 118 million MAUs in Q4 2014. Facebook India’s daily active users (DAUs) are at 55 million, out of which 49 million DAUs come through mobile, accounting for over 89% of Facebook’s daily traffic as of December 2014, the company informed Medianama.

Global monthly and daily traffic high on mobile

Globally, Facebook has 1.39 billion MAUs as of December 2014, out of which 1.19 billion are mobile MAUs accounting to over 85% of Facebook’s monthly mobile traffic. Facebook adds that it has 890 million daily active users globally, out of which 745 million MAUs are mobile, accounting to over 83% of the daily mobile traffic as of December 2014.

Putting these statistics into perspective, Facebook India accounts for ~8.4% of Facebook’s global MAU, ~8.9% of Facebook’s global mobile MAU, ~6.1% of Facebook’s global DAU and ~6.5% of Facebook’s global mobile DAU, all of which was as of December 2014.

As of September 2014, Facebook had reported an increase of 12% (across desktop and mobile devices) in 6 months in its India user base from 100 million MAUs in April 2014 to 112 million MAUs in September 2014. Of this, about 90% of the users (about 99 million) used mobile devices to access the social networking site. Overall, Facebook saw 52 million users from the country access it on a daily basis, with about 45 million of them doing so, through their mobile phones.

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The company had conducted a study called the ‘Coming of Age on Screens’ of 11,000 teenagers & young adults between the age of 13-24, across 13 countries including India. The study revealed that 77% of the users like to be connected to the Internet wherever they are, and would not leave their home without their phones, while 62% respondents agreed that giving up TV was preferential to giving up their mobile. Interestingly, the study also found that this group would rather share pictures, videos or news using social media than by text, email or even face-to-face conversations.

Facebook also reported an increase in ad revenues: around 66% of Facebook’s ad revenues for the quarter ended September 30, 2014 were from mobile ads, up from 49% contribution in the same quarter last year and 62% contribution in the previous quarter.

Image Credit: Flickr user Maria Elena

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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