wordpress blog stats
Connect with us

Hi, what are you looking for?

Updated: Flipkart buys out mobile ad firm AdIQuity Technologies

Update: Flipkart has confirmed the acquisition of Adiquity to MediaNama. Their statement: "Flipkart has acquired AdIQuity, a leading mobile ad network company. M&A is a key focus for us this year. And given our concentration on mobile, companies that have made a mark in this space will be on our radar. AdIQuity has a history of mobile innovations, extremely valuable experience in the ad space and a talented tech team - all of which are a great strategic fit for Flipkart." March 5th 2014: Ecommerce giant Flipkart has bought mobile advertising firm AdIQuity for an undisclosed amount, multiple sources have confirmed to MediaNama that the deal is done. According to the sources, the move will help Flipkart move into broader areas and foray into advertising. There will be two parts to this business: one part will involve external marketing, where brands can use Flipkart data on user behavior to target customers on the AdIQuity platform across publishers. For example, brands like Johnson & Johnson will be able to target customers who look at diapers on Flipkart with babycare products. The second part of the business will be in internal marketing where the AdIquity platform will be used to allow merchants to promote their products on Flipkart. Flipkart sees this as a significant source of revenue since they have large amounts of consumer data, and the transactions part of the business is a loss making business. It is also interesting to note that in a recent rejig at the company, Flipkart founder and group CEO Sachin…

Please subscribe/login to read the full story.
Written By

Free Reads

News

Tata Restart website was using the trademark of Tata Sons and the image of Ratan Tata.

News

The hackers used the fake Facebook ads to target people based in European countries, specially male users, said the report

News

GPT-4 Turbo with Vision builds upon the foundation of the GPT-4 model, integrating the enhanced token outputs introduced in the Turbo model, and now...

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ