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Digest: Mahindra e-commerce, WiFi at Lucknow station, Aadhaar & more

Mahindra Retail to integrate Mom&Me e-store with BabyOye.com Mahindra Retail is planning to integrate its entire e-commerce business into Babyoye.com, reports ET. Mahindra Retail already has a presence in the physical retail market through its Mom&Me chain. Mom&Me’s online store momandmeshop.in will be discontinued after being integrated with Babyoye by the next quarter, but Mahindra will add 50 Mom&Me physical stores in the next fiscal. Note that Mahindra Retail had acquired BabyOye last month. The report also mentions that the company is looking to expand through franchisees. The company currently has 115 Mom&Me stores in India. They added that they were looking to expand their product range by selling some of Mom&Me’s collection on Babyoye and have a common loyalty programme for both. Lucknow railway station now offers free WiFi The Lucknow railway station is now WiFi enabled, reports IANS. Railway passengers would be able to use WiFi for free for 30 minutes and would be charged after that, which similar to what the Indian Railways offers at the Bangalore and Delhi railway stations. Apparently, the service will be available only to those people who purchase platform tickets, and are within a 50 metre area in and around the railway station. The service was launched by the North Eastern Railways and the tariff post-30 minutes will be announced later. Also read: A history of Wi-Fi and Indian Railways: from 2006 to Infinity (maybe) Aadhaar expenditure and Aadhaar cards as of March 2015 Over 78 crore Aadhaar cards have been generated…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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