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Cordcutting device Teewe raises Rs 11 Crore

teewe (1)

Mango Man Consumer Electronics owned Teewe, an HD streaming plugin device, has raised Rs 11 crores from Sequoia Capital and India Quotient, reports ET Tech. Previously, the company had raised Rs 1.5 crores from Hike founder & CEO Kavin Bharti Mittal, SoftBank’s Pavan Ongole, former Alcatel-Lucent India chairman Arun Seth and Palaash Ventures.

Music playing device, educational content in pipeline

Although the content is free to stream from Teewe currently, the company plans to rope in content from production houses and a TV channel. It also plans to add educational content aggregators to the Teewe and launch a new device for music players which will allow multiple users to connect in parallel as well as add to playlists.

How Teewe works

Teewe needs to be plugged into your TV through the HDMI port and once you install the app on your smartphone, you should be able to access content from your desktop, laptop or mobile phone through WiFi. Teewe also streams from online video and music sources like YouTube. If you get a call in the middle of streaming or playing a video, the video on TV pauses automatically and resumes after hanging up. The app also lets you surf photos from Facebook. The company claims that the app picks up data from the device to adjust resolution and audio levels before it starts streaming the content.

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The product is priced at Rs 1,999 and runs on a 1.5+ Ghz Dual Core ARM Cortex A9 Processor and 1GB DDR 3 RAM. It works with TVs that have HDMI ports and needs a WiFi connection to stream content. Earlier this month, TheTechPortal reported that Teewe had launched a Chrome plugin which would enable users to stream content through the Chrome browser. Oddly, Flipkart is selling the Teewe at a 16% “discounted” price whereas of Rs 1,999 whereas the device is originally priced at Rs 1,999 and available on the Teewe website.

flipkart teewe (1)

The company claims that it has sold over 10,000 units of Teewe since September last year when it launched commercially. The two year old Teewe team is currently made up of 22 employees. In October last year, Bharti Airtel piloted a device called Inferno in Gurgaon powered by Teewe.

What are you going to buy?

While most people would like to compare this with the Google Chromecast, the truth is that the Chromecast does not have some built-in features (like call pausing and streaming content from other devices) that Teewe does. We’d rather compare it to the Raspberry Pi2 which, by the way, is a phenomenal device for Rs 3,200. The Raspberry Pi runs on a 900MHz quad-core ARM Cortex-A7 CPU with 1GB RAM but also has 4 USB ports, an HDMI port and an Ethernet port along with a 3.5mm audio jack, microSD card slot and some more! Users can install multiple OSes on the Pi and there’s a multitude of apps which support the Pi, which can be used as a home entertainment device,  build drones out of, weather balloons and generic DIY projects among other uses.

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Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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