wordpress blog stats
Connect with us

Hi, what are you looking for?

Bangalore based regional news aggregator NewsHunt acqui-hires Vauntz

newshunt (1)

Indian local news aggregator app NewsHunt has acqui-hired the design, analytics and design startup Vauntz, reports YourStory. The financial details of the deal were not disclosed. Post acquisition, the Vauntz team will work on building a platform for NewsHunt combining large scale systems and first time internet users in India.

NewsHunt mentions that it is looking to acquire more firms like Vauntz this year, in addition to investing in machine-learning building, distributed architecture & analytics and big data. Please note that according to a February 2015 report in the ET, the deal seems to have been completed in December 2014.

Regional news and content, local language apps for users

With the Rs 120 crores funding from Falcon Edge Capital in February this year, NewsHunt had said that it would enhance the platform’s capabilities resulting in better targeted and personalised content to users in their local languages. It will work as a distribution platform for other players developing local language apps besides partnering with existing players to offer commerce. Newshunt plans to add categories like videos, audio, test preparations among others in local languages.

Indic ads’ CTR higher than English ads’ CTR

Advertisement. Scroll to continue reading.

In July 2014, at Medianama’s #NAMA Indic event in Bangalore, Vishal Anand, Chief Product Officer of NewsHunt, mentioned that the click through rates of Indic advertising were double as that of English ads through Newshunt’s tests.

NewsHunt was acquired by Ver Se’ Innovation from Rediff-backed Eterno Infotech in 2012. In late 2013, Ver Se Innovation launched a carrier billing platform iPayy. In September 2014, the company had announced a fund raising of Rs 100 crores in a Series B round led by Sequoia Capital India and existing partners.

The mobile application lets users read news from 87 newspapers in 11 Indian languages. The 6-year-old startup claims to have 75 million application installs, 1.7 billion page views and 10 million e-book downloads as of February 2015. It supports 12 languages and has over 100 publications. The company says that it has an active user base of 17 million users and plans to increase the this to 100-200 million users in the coming years.

Bangalore based Vauntz was founded by Shreyas Desai, Maruti Borker and Piyush Rai and claims to have clients in Flipkart, KhoslaLabs, Philips and CrowdANALYTIX.

Other players

Feedly, Pulse, Flipboard, Magzter along with e-book stores like Flipkart, Amazon and Google Play Newsstand.

Advertisement. Scroll to continue reading.

Also read: Good move: NewsHunt debuts magazine singles with Delhi Press; Our Take

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...


Releasing the policy is akin to putting the proverbial 'cart before the horse'.


The industry's growth is being weighed down by taxation and legal uncertainty.


Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.


Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ