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Indian local news aggregator app NewsHunt has acqui-hired the design, analytics and design startup Vauntz, reports YourStory. The financial details of the deal were not disclosed. Post acquisition, the Vauntz team will work on building a platform for NewsHunt combining large scale systems and first time internet users in India.

NewsHunt mentions that it is looking to acquire more firms like Vauntz this year, in addition to investing in machine-learning building, distributed architecture & analytics and big data. Please note that according to a February 2015 report in the ET, the deal seems to have been completed in December 2014.

Regional news and content, local language apps for users

With the Rs 120 crores funding from Falcon Edge Capital in February this year, NewsHunt had said that it would enhance the platform’s capabilities resulting in better targeted and personalised content to users in their local languages. It will work as a distribution platform for other players developing local language apps besides partnering with existing players to offer commerce. Newshunt plans to add categories like videos, audio, test preparations among others in local languages.

Indic ads’ CTR higher than English ads’ CTR

In July 2014, at Medianama’s #NAMA Indic event in Bangalore, Vishal Anand, Chief Product Officer of NewsHunt, mentioned that the click through rates of Indic advertising were double as that of English ads through Newshunt’s tests.

NewsHunt was acquired by Ver Se’ Innovation from Rediff-backed Eterno Infotech in 2012. In late 2013, Ver Se Innovation launched a carrier billing platform iPayy. In September 2014, the company had announced a fund raising of Rs 100 crores in a Series B round led by Sequoia Capital India and existing partners.

The mobile application lets users read news from 87 newspapers in 11 Indian languages. The 6-year-old startup claims to have 75 million application installs, 1.7 billion page views and 10 million e-book downloads as of February 2015. It supports 12 languages and has over 100 publications. The company says that it has an active user base of 17 million users and plans to increase the this to 100-200 million users in the coming years.

Bangalore based Vauntz was founded by Shreyas Desai, Maruti Borker and Piyush Rai and claims to have clients in Flipkart, KhoslaLabs, Philips and CrowdANALYTIX.

Other players

Feedly, Pulse, Flipboard, Magzter along with e-book stores like Flipkart, Amazon and Google Play Newsstand.

Also read: Good move: NewsHunt debuts magazine singles with Delhi Press; Our Take