wordpress blog stats
Connect with us

Hi, what are you looking for?

Bangalore based regional news aggregator NewsHunt acqui-hires Vauntz

Indian local news aggregator app NewsHunt has acqui-hired the design, analytics and design startup Vauntz, reports YourStory. The financial details of the deal were not disclosed. Post acquisition, the Vauntz team will work on building a platform for NewsHunt combining large scale systems and first time internet users in India. NewsHunt mentions that it is looking to acquire more firms like Vauntz this year, in addition to investing in machine-learning building, distributed architecture & analytics and big data. Please note that according to a February 2015 report in the ET, the deal seems to have been completed in December 2014. Regional news and content, local language apps for users With the Rs 120 crores funding from Falcon Edge Capital in February this year, NewsHunt had said that it would enhance the platform’s capabilities resulting in better targeted and personalised content to users in their local languages. It will work as a distribution platform for other players developing local language apps besides partnering with existing players to offer commerce. Newshunt plans to add categories like videos, audio, test preparations among others in local languages. Indic ads’ CTR higher than English ads’ CTR In July 2014, at Medianama’s #NAMA Indic event in Bangalore, Vishal Anand, Chief Product Officer of NewsHunt, mentioned that the click through rates of Indic advertising were double as that of English ads through Newshunt’s tests. NewsHunt was acquired by Ver Se’ Innovation from Rediff-backed Eterno Infotech in 2012. In late 2013, Ver Se Innovation launched a carrier billing platform…

Please subscribe/login to read the full story.
Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

Free Reads

News

The ‘Reforming Intelligence and Securing America Act’ (RISAA) is a legislation to reauthorize Section 702 of the Foreign Intelligence Surveillance Act (FISA).

News

In its submission, the Interior Ministry said the decision to impose a ban was "made in the interest of upholding national security, maintaining public...

News

Among other things, the security requirements include data encryption and regular review and updated access permissions to reflect personnel changes.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ