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Nursery Rhymes and toons are so big on YouTube, they’re launching a separate app for kids

youtube kids

YouTube will be launching a new application aimed at children on Monday (on a school day? come on YouTube) the company confirmed with The Verge. The app, called YouTube Kids, will reportedly offer original episodes of TV shows aimed at youngsters, in addition to videos from child-centric channels on YouTube. The app it will also have controls which will let parents set timers  (Yay for mom and dad, boo for the kids) for the application and if a child deliberately or inadvertently types in a word such as “sex,” the screen pops up with a “Try something else” message.

The new application will be distinct from the regular application and reportedly will have four simple icons: shows, music, learning, and explore, which will let kids browse through top videos. The design of the application will feature kid-friendly large buttons and will have minimum scrolling and comments disabled. The application will be first out on Android devices on February 23.

The app’s list of approved content, includes videos created by National Geographic Kids, Thomas & Friends, LeVar Burton’s Reading Rainbow, and the puppetmasters at the Jim Henson Company (just keep Chota Bheem out of this please).

The Verge also points out that the YouTube will have to stick Children’s Online Privacy Protection Act, which has laws that stipulate parents have to be informed if websites and services collect data from kids. Although it is unclear YouTube’s monetization plans, the Wall Street Journal reports the possibility of the featuring ads was under discussion (more Kellog’s Chocos ads yay!).

Other  digital content for kids entertainment in India

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Hyderabad-based DQ Entertainment also started two new YouTube channels Power Kids and Tiny Toonz in association with a multi-channel network (MCN), Whacked Out! Media.

Rajshri Entertainment has launched an animated nursery rhymes video channelcalled Peekaboo. Peekaboo videos will be available on YouTube, MSN, Dailymotion, VuClip and DigiVive.

Sony Music had also launched an online channel for children called ‘Mad Stuff With Rob‘. The channel will feature art workshops, teach kids ways to recycle and reuse and more. Here’s the link to Mad Stuff With Rob’sYouTube channel.

Edutainment TV channel Da Vinci Learning had partnered with Airtel Digital TV, Siticable and Digicable to offer shows like Kid Detectives, Lab Rats Challenge, Logo Animation, and Indent Kid among others, in January this year.

P.S. Dear YouTube, please keep that annoying snot Chota Bheem out of this please? A sincere request and prayer.

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